Top brands pump up TV ad spends: Feb. 27-March 5, 2007

Kraft, General Mills, Bell Canada, Microsoft, General Mills, Johnson & Johnson and Nissan returned to the top 15.

Quebecor Media boasted the sharpest rise, from 8th spot to #2. Meanwhile, Kraft, General Mills, Bell Canada, Microsoft, General Mills, Johnson & Johnson and Nissan showed up on the top 15 list after absences. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of February 27, 2007 to March 5, 2007 versus the same time period last year.

2006 2007
1 Procter & Gamble Procter & Gamble
2 Quebecor Media Quebecor Media
3 General Motors General Motors
4 The Brick Toyota
5 Nestle Kraft
6 Johnson & Johnson Reckitt Benckiser
7 Wyeth-Ayerst Canada Daimler Chrysler
8 Rogers Communication General Mills
9 Bell Globemedia McNeil Consumer Product
10 Ford L’Oreal Consumer Products
11 Unilever Wyeth-Ayerst Canada
12 Toyota Johnson & Johnson
13 Subway Bell Canada
14 General Mills Microsoft
15 Effem Foods Nissan

Top 3 categories with the most new TV advertisers on the Canadian English market for period of February 27, 2007 to March 5, 2007 versus the same period last year.

Top Categories Chart

Top Categories Chart