Top brands pump up TV ad spends: Feb. 27-March 5, 2007
Kraft, General Mills, Bell Canada, Microsoft, General Mills, Johnson & Johnson and Nissan returned to the top 15.
Quebecor Media boasted the sharpest rise, from 8th spot to #2. Meanwhile, Kraft, General Mills, Bell Canada, Microsoft, General Mills, Johnson & Johnson and Nissan showed up on the top 15 list after absences. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of February 27, 2007 to March 5, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | Quebecor Media | Quebecor Media |
| 3 | General Motors | General Motors |
| 4 | The Brick | Toyota |
| 5 | Nestle | Kraft |
| 6 | Johnson & Johnson | Reckitt Benckiser |
| 7 | Wyeth-Ayerst Canada | Daimler Chrysler |
| 8 | Rogers Communication | General Mills |
| 9 | Bell Globemedia | McNeil Consumer Product |
| 10 | Ford | L’Oreal Consumer Products |
| 11 | Unilever | Wyeth-Ayerst Canada |
| 12 | Toyota | Johnson & Johnson |
| 13 | Subway | Bell Canada |
| 14 | General Mills | Microsoft |
| 15 | Effem Foods | Nissan |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of February 27, 2007 to March 5, 2007 versus the same period last year.
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