Virgin Fest gears up for year two

And chances for another marketers mash-up this summer are good.

The Toronto portion of Virgin Mobile Canada’s second annual Virgin Festival is set for Sept. 7-8. The initial line-up of headliners, released last week, include the Smashing Pumpkins (in their first Canadian stop since 2000), Björk, The Killers, Interpol, Tokyo Police Club, Jamie T., Paolo Nutini and Amy Winehouse. About two dozen more acts will be announced later on. The Vancouver edition will probably be some time in May.

Last year’s lead sponsors, in addition to Virgin, were MuchMusic, Future Shop, Royal Bank of Canada, Nokia, Labatt, Bacardi, Levi’s, Adidas, Axe, Xbox, Energizer and General Motors of Canada.