Mickey D returned to the top 15 list for the first time in nearly two months, while Sleep Country Canada showed up for the first time this year. Ford continued the climb that began last week with a jump from #14 to #5. Wyeth-Ayerst Canada and Kraft decreased their spot volume.
All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of March 09, 2007 to March 15, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | The Brick | L’Oreal Consumer Products |
| 4 | Wyeth-Ayerst Canada | Unilever |
| 5 | Kraft | Ford |
| 6 | Rogers Communication | Toyota |
| 7 | Bell Globemedia | Kraft |
| 8 | McCain | Wyeth-Ayerst Canada |
| 9 | Toyota | The Brick |
| 10 | Kartz Group | Campbell Soup |
| 11 | Johnson & Johnson | Johnson & Johnson |
| 12 | Ontario Lottery & Gaming | Sleep Country Canada |
| 13 | L’Oreal Consumer Products | General Mills |
| 14 | Ford | McDonald’s |
| 15 | Nestle | Reckitt Benckiser |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of March 09, 2007 to March 15, 2007 versus the same period last year.
