L’Oreal makes a move on the top 10: Eloda, March 30-April 5, 2007

For the fifth consecutive week, Procter & Gamble and General Motors stood steady at #1 and #2 respectively.

L’Oreal Consumer Products (which, incidentally, just named Canadian super model Linda Evangelista as the L’Oreal Paris brand’s new international spokesperson) climbed from #11 the previous week to the #3 spot, in an otherwise stable spot volume period. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).

Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of March 30, 2007 to April 05, 2007 versus the same time period last year.

2006 2007
1 Procter & Gamble Procter & Gamble
2 General Motors General Motors
3 Kraft L’Oreal Consumer Products
4 Reckitt Benckiser Toyota
5 L’Oreal Consumer Products Kraft
6 Bell Globemedia Wyeth-Ayerst Canada
7 Ford Unilever
8 Unilever McNeil Consumer Products
9 Wyeth-Ayerst Canada Daimler Chrysler
10 Frito-Lay Ford
11 McCain The Brick
12 SleepCountry Canada McDonald’s
13 Government of Ontario Reckitt Benckiser
14 Bayer Parmalat
15 GlaxoSmithKline Johnson & Johnson

Top 3 categories with the most new TV advertisers on the Canadian English market for period of March 30, 2007 to April 05, 2007 versus the same period last year.

Top Categories Chart

Top Categories Chart