Cundari debuts social media practice

The move by one of Canada's largest independent agencies signals the importance today of tapping into the influence of social networks to enhance brand experiences.

The Toronto-based Cundari Group has added a social media practice. With Eli Singer as its managing director, the new department will work with such high-profile clients as the Royal Ontario Museum, Deloitte, BMW, Scotiabank, Four Seasons Hotels & Resorts, Subway and the Stratford Festival of Canada to leverage all up-to-the-minute communication platforms. These will include blogs, wikis, podcasts, and websites to create and deliver seamless social media experiences.

A graduate of Toronto’s Richard Ivey School of Business, Singer previously worked with Don Tapscott, co-author of Wikinomics: How Mass Collaboration Changes Everything and CEO of Toronto-based think tank New Paradigm.

Cundari has formed a special advisory council work with its new social media practice. Council members (all New York city-based) include: Kevin Bracken and Lori Kufner, of Toronto’s Newmindspace, an interactive art community based in Toronto and New York; blogging expert Brian Oberkirch, of Small Good Thing; and Todd Defren, of Shift Communications, who is widely credited with creating the first template for social media-optimized online newsrooms.