After being MIA for three months, Tim Hortons reappeared at #11. McDonald’s staged a comeback, at #15, after four weeks. Meanwhile, four big brands continued camping in the top four spots, Pfizer climbed from #15 to #6, and Unilever fell from #5 to #7. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period of May 04, 2007 to May 10, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | The Brick | Kraft |
| 4 | Kraft | Ford |
| 5 | L’Oreal Consumer Products | Wyeth-Ayerst Canada |
| 6 | Unilever | Pfizer |
| 7 | Reckitt Benckiser | Unilever |
| 8 | Bell Globemedia | L’Oreal Consumer Products |
| 9 | McCain | CHUM Limited |
| 10 | Toyota | Molson |
| 11 | Nestle | Tim Hortons |
| 12 | Colgate-Palmolive | The Brick |
| 13 | Wyeth-Ayerst Canada | Daimler Chysler |
| 14 | Pfizer | Home Hardware |
| 15 | Ford | McDonald’s |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of May 04, 2007 to May 10, 2007 versus the same period last year.
