Dove viral work scores at D&AD Awards

O&M must be losing count of the honours it's raking in for 'Evolution.'

Ogilvy & Mather’s wildly successful viral campaign for Unilever’s Dove brand was awarded a Yellow Pencil at the D&AD Global Awards, held in Toronto last evening.

As everyone who’s paying attention knows by now, the ‘Evolution’ spot – which depicted exactly what goes into creating so-called beauty – was a worldwide hit on YouTube and other social networks, and also attracted rather a lot of attention in the news media.