Both Rona, at #14, and Schering Canada, at #15, made their first appearances this year on the top 15 list. Johnson & Johnson reappeared, at #13, after a six-week absence. But there was minimal movement among other brands and none at all in the top five spots. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).
Top 15 advertisers with the largest variety of TV ads on the Canadian English market for the period May 18-24, 2007 versus the same time period last year.
| 2006 | 2007 | |
| 1 | Procter & Gamble | Procter & Gamble |
| 2 | General Motors | General Motors |
| 3 | L’Oreal Consumer Products | Kraft |
| 4 | Kraft | Ford |
| 5 | McCain | Pfizer |
| 6 | Reckitt Benckiser | L’Oreal Consumer Products |
| 7 | The Brick | Unilever |
| 8 | Unilever | Wyeth-Ayerst Canada |
| 9 | Effem Foods | Bell Canada |
| 10 | Wyeth-Ayerst Canada | Daimler Chrysler |
| 11 | McDonald’s | Subway |
| 12 | Colgate-Palmolive | CHUM Limited |
| 13 | SC Johnson | Johnson & Johnson |
| 14 | Ford | Rona |
| 15 | Vonage Holding | Schering Canada |
Top 3 categories with the most new TV advertisers on the Canadian English market for period of May 18, 2007 to May 24, 2007 versus the same period last year.
