Showing up at #11, Honda appeared among the top 15 national TV advertisers for the first time this year. Ford continued its comeback, climbing from #8 to #4, and Toyota showed up at #7 after a five-week absence. Meanwhile, Effem Foods reappeared, at #10, after 14 weeks. All info below was gathered through Montreal-based Eloda’s online TV ad tracking, auditing and viewing services, and all data is based on its recording grid (www.eloda.com).