Hot on the heels of its first corporate rebranding since 1963, one of Ontario’s oldest pizza chains has announced a plan to double its Quebec locations from four to eight this year.

And to help boost demand for its wares, Toronto-HQ’d Pizza Nova will send four uniformed Taste Patrol teams, driving a lime-green branded Tahoe, to more than 50 stops in and around Montreal. Commencing July 25 and continuing over the next three months, the teams will be handing out free slices in parks and at local businesses and summer festivals.

Press-savvy Pizza Nova has even tossed out an offer to deliver free pizzas directly to any local news outlets interested in publicizing their expansion plans in Quebec.

To achieve its new corporate identity – encompassing everything from signage, packaging and marketing materials to a bilingual website – the chain worked with Burdifilek Interior Design and Concrete Design Communications, both Toronto-based. In its 44-year history, the chain has grown to more than 120 stores.