Delvinia developing Insight Engine

And it's brought in market research vet Heidi Wilson to help articulate the strategic purpose of analytical queries and turn the results into actionable insights.

Toronto-based Delvinia Interactive has appointed market research expert Heidi Wilson as insight manager to assist in the development of its digital customer experience Insight Engine. Her operation will act as a business intelligence data warehouse, incorporating information compiled from Delvinia’s consumer research panel – AskingCanadians – and other data sources to enhance insight-driven strategies and provide a competitive advantage in the marketplace.

Wilson has more than 10 years of research experience in marketing, product development, business development, marketing communications and corporate image programs. She has worked both the client and the agency side with brands including Bell Sympatico, Pfizer Canada, Eli Lilly, Merck Frosst, GlaxoSmithKline, AstraZeneca, Home Hardware, Frito Lay, LifeSavers, Whirlpool Canada and Tim Hortons.