Dailies are the preferred showcase for marketers in this category, and for consumers making entertainment choices. TV also gets a good chunk of the ad dollars, with only small slices left over for other media.
Aside from the top five spenders, this category also includes art galleries; circuses; home, craft and lifestyles shows; sportsmen, sport, auto, travel and air shows; and video arcades and billiard halls.
Total National Media Spend – Q3 – Sports, events and entertainment
| Q3 2003 | Q3 2004 | Q3 2005 | Q3 2006 | |
| Total | $46,106,708 | 45,470,758 | 51,046,016 | 60,216,449 |
National Q3 2006 Total Spend by Medium
2006
| Dailies | $41,618,041 | (69.1%) |
| Magazines: | $2,137,680 | (3.5%) |
| Out of Home: | $2,261,407 | (3.8%) |
| Radio: | $2,890,976 | (4.8%) |
| Total TV: | $11,308,345 | (18.8%) |
National Q3 2006 – Top 5 Spenders – Sports, events and entertainment
1) Misc performances in clubs/theatres/stadiums – Performances in clubs, theatres, stadiums – (Theatre/sport venues/ticket agents/performers)
2) AMC Entertainment Inc. – Cineplex Odeon Theatres Movie Listing – (Movie theatre chains)
3) Misc. sporting events/groups, sports tracks – Sporting events touring groups – (Sporting events & groups, sports tracks)
4) Gestion Juste Pour Rire – Just for Laughs Festival – (Carnivals/festivals/exhibitions/fairs/enviro & farm shows)
5) Monty Python’s Spamalot Musical – Monty Python’s Spamalot Musical – (Theatre, sport venues, ticket agents, performers)
The preceding data is from the Nielsen Media Research, AdExpenditures. For more information, please contact Andrea Beach, Andrea.Beach@nielsen.com .
