Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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COMMB introduces audio OOH measurement

Working with Stingray, the bureau will be able to quantify the value of contextual ads in retail environments.

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Elevent launches sponsorship measurement platform

The company aims to “de-risk” what is typically an expensive and hard-to-measure investment.

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Pinterest debuts new tools focused on shopability

The features include a tool that dynamically creates ads based on a retailer’s product catalogue.

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The subtle differences between English and French media habits

Vividata research finds BIPOC, in particular, are more likely to be magazine and newspaper readers in Quebec.

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Desjardins signs on for Hometown Hockey

The financial brand will have on-site integrations and in-broadcast features during each of the tour’s stops.

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The ACA wants to be a fast follower on cross-media measurement

Jennifer Holgate explains how the organization is avoiding hurdles while taking unique local considerations into account.

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How does TV fandom translate into digital behaviour?

MTM dives into how Canadian TV viewers interact with their favourite shows and cast members online.

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Dentsu makes another trio of senior hires

The new roles focused on insights, data and content marketing continue the group’s hiring spree.

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Why Narcity created a barrier to entry for programmatic ads

Raising the floor for display ads was aimed to create a higher quality environment for both users and advertisers.

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Industry efforts are putting a big dent in brand safety risk

IAS’ first half report also finds that the burgeoning connected TV category is also delivering high viewability.

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Digital ad spend is now 35% higher than TV

SMI’s look at spending in Q2 2021 shows Canada is now recovering faster than all other English markets.

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DAX names Jon Hales chief growth officer

The former Spotify exec aims to continue the audio ad exchange’s expansion.

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Why Amex ran a ‘choose your own adventure’ on Twitter

The “Scenario Thread” ad unit had users guide Will Arnett through the highs and lows of getting ready to travel.

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Readership for news content is holding steady

Vividata’s fall report also shows that broadcast’s portion of TV audiences continues to slip.

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Streaming TV passes a ‘tipping point’

A new report from Roku and NRG also find parents are particularly interested in ad-supported options.