Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Newcomers to Canada are more reliant on their phones

A survey by MTM finds mobile devices tend to be their primary entertainment, communications and information-seeking device.

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Canada Drives signs on with the CFL

The used car marketplace will deliver the Grey Cup to activations around this year’s host city in addition to other playoff activations.

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Pattison adds Brampton Transit to its portfolio

The company now handles ad sales for nearly every transit system in the GTA.

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Numeris rolls out first data from VAM

The measurement body is one step closer to its goal of a national, single-source panel capturing all video viewing.

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Spark Foundry hires new SVP to lead Meta account

Maryann Rusnak will also be the business lead on accounts including Campbell’s, Alcon and Marriott.

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Advertisers are focusing on optimizing programmatic quality over cost

A report from IAS and Ipsos shows quality path optimization is going to be a major priority over the next year.

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Coty first beauty company to use new Pinterest ad option

Covergirl and Sally Hansen brands turned content from influencers into paid ads targeting Canadians on the platform.

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Why agencies shouldn’t sweat Meta’s ad targeting changes

Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.

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Horizon to open up shop in Edmonton

The agency heads west in response to a new client win, but also what it sees as “a blank canvas” opportunity for growth.

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GroupM Canada picks Kevin Johnson as new CEO

The former Mediacom CEO takes over leadership of WPP’s media group from Stuart Garvie, while Urania Agas takes over his former duties.

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Sleep Country and Well.ca partner on content push

The two retailers are teaming up to show why healthy sleep is important to an overall wellness journey.

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Snap rolls out single-source, multi-format buying

The tool allows brands to include all video formats in a single ad set, optimized for performance and budget.

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ICYMI: Canada’s Drag Race to return for third season

Plus, Twitter roles subscription tier out to more and Corus backs a U.S. streaming service.

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How the loosening of restrictions has impacted OOH

COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.

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Verdict: Mitsubishi reaches new audiences with Reddit

The automaker used communities on the social site to go after previously untapped opportunities.