Patti Summerfield
Allvision names new EVP as its president of media departs
Jennifer Bidwell assumes leadership of the DOOH company’s sales division as Brand Newman pursues new opportunities.
7-Eleven extends TSN hockey partnership into gaming
The convenience retailer will now sponsor all of BarDown’s sports video game related content.
Havas adds digital- and strategy-focused VPs
Elizabeth Lem will lead implementation of the MX methodology in Canada, while Peter Papageorgiou will lead the data team.
Cityline integrates Samsung into its new studio
In addition to showing off new kitchen appliances, the brand is also running a contest focused on living room design.
How Dentsu has been progressing on diversity in Canada
The company has released a Canada-specific addendum to its parent company’s DEI report.
Why Visa keeps coming back to TIFF
In addition to balancing its sponsorship portfolio, a second year of a hybrid events has had unexpected benefits for the brand.
Quebecor debuts consolidated content platform
The ad-supported QUB brings video, news and audio content from across the company’s properties to a single source.
Atedra gets into connected TV with Media Pulse
The DSP expands its omnichannel offering through its partnership with a marketplace focused on premium content.
ICYMI: Snap hires head of platform safety
Plus, Google opens a Toronto Cloud region and Adapt strikes its first transit partnership.
Spotted! Dairy Farmers use social posts as currency
To introduce the MilkUP brand to Gen Z, Studio Sophmore created a pop-up where they can post to get locally made treats and fashion.
Streaming is king, but radio still has a place with Canadian teens
The latest MTM Jr. report dives into the audio habits of kids and teens, showing that YouTube is a major player while podcasts have yet to take off.
La Presse helps Volkswagen drive a new launch
A branded content push behind the new Taos SUV included a five-video series that used the publishers data to target adventure-seekers.
The Bay hits the court with the Toronto Raptors
The retailer has a wealth of in-arena activations planned for the upcoming NBA season.
