Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Facebook limits advertiser targeting to youth

The safety measures also come as the social network adds three major publishers to its news innovation test.

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Integral Ad Science begins to automate brand safety

The company has teamed with the Global Disinformation Index to help advertisers avoid pages that are spreading misinformation.

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Cineplex takes the rest of its DOOH inventory programmatic

With the addition of signage in theatres and entertainment venues, the company has the potential to deliver up to 50 million impressions daily.

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Canadian technology habits lean towards what’s convenient

MTM’s spring research also paints its first of picture of what radio, TV and internet use looks like in Northern Canada.

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Just how bad did the pandemic hit broadcasters?

The CRTC’s latest broadcast statistics show advancing declines across the board, though some areas fared worse than others.

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Pinterest makes influencer content more shoppable

The ability to more easily establish and disclose brand partnerships opens up more opportunities for advertisers on the platform.

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UM earns $100,000 in media for BIPOC-owned business

For the agency’s annual Impact Day, teams in Canada got active to unlock free placements, which are in turn being donated.

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Travel Alberta partners with National Geographic on branded content series

Developed by Initiative’s new Storyline content partnership team, the 360-degree video series is the first collaboration between the two brands.

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Majority of consumers want control of their online ad load

Many internet users would prefer more control over ad delivery than the ability to block them, according to a new survey from UM, MAGNA and Brave.

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Anticipating post-pandemic consumer behaviour: study

The IAS U.S. study foresees a slight uptick in spending on social activities, while convenience is still a priority.

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Cascades launches new branded content campaign for Fluff & Tuff

The seven-month-long campaign includes 14 feature articles on Mamanpourlavie.com.

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Streaming audio’s role in connecting with audiences: report

At home and in-car listening has drastically increased over the past year, making streaming audio services a key component for connecting brands with Gen Z and millennials.

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Tim Hortons taps MightyHive

The agency takes on digital media buying in Canada for the RBI brand.

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RBC sponsors LGBT+ film festivals across Canada

The initiative includes the launch of the Keep It Queer program to support queer entrepreneurs and their businesses.

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DAZN Canada adds more rugby to its slate

The sports streamer continues to add to its schedule, further supporting an always-on sports schedule.