Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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So.da harnesses trending data for new digital-first series

The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.

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Blue Ant expands its multi-platform offering on YouTube

The growth and popularity of Animalogic triggers two series spinoffs.

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Dentsu Canada expands relationship with Magnite

The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.

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Preparing for post-pandemic business: survey

A new survey conducted by Touché shows that many advertisers will benefit from increased demand due to high rates of household savings and purchases delayed by lockdowns.

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Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.

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Bell ups F1 connection

Bell’s acquisition of the Octane Racing Group is consistent with its goal of investing in Quebec culture, sports, and entertainment.

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People Moves: Vassiliev returns to Bell

Plus, Pinterest hires a head of business marketing, Index Exchange hires its first VP of OTT and TPX adds to its sales force.

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Numeris selects tech partners for audio streaming service

Kantar Media and Triton Digital’s Webcast Metrics add the missing piece to Numeris’ audio measurement approach.

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Admix In-Play ads now verified by IAS

Measurement and verification give advertisers assurance of brand safety and effectiveness of mobile gaming campaigns.

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AM/FM radio reach almost back to pre-COVID levels

The Radio On The Move survey reports that radio’s reach in Canada is now 93% of what it was in February 2020.

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Lindsey Talbot appointed GroupM’s chief investment officer

Talbot takes over from Sebastian Rennie who moves to lead investment at GroupM Australia.

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Zenith forecasts FMCG ad spend will bounce back

FMCG food and drink brands expected to increase their ad spend on digital channels by 7% a year over the next two years.

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TPX taps Havas MD to take the helm

Lina Kim has been appointed president, and retiring CEO Jean-Marie Heimrath will remain on The Podcast Exchange board.

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People Moves: FUSE Create adds to media team

Plus, newly launched Quebecor Expertise Media makes a number of AD hires.