Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Spotted! Goldfish gets big ads from tiny creatives

Spark Foundry and Zulu Alpha Kilo turn billboards into a fridge art gallery in phase two of the brand’s “#FeedImagination” campaign.

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Numeris expands VAM nationally

The cross-platform video audience measurement solution captures linear and digital content via a single-source panel.

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Is Numeris leaving local radio markets in the lurch?

Radio Connects is reviewing new options to provide data that’s essential to making media decisions in smaller markets.

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Trampoline adds head of media to leadership team

Raz Luca’s promotion to VP of media reflects the increasing importance of the practice at the full-service agency.

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Is 2021 the year digital media audits will get serious?

The ongoing need for transparency has resulted in some renewed efforts to hold digital giants to account.

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Are the NHL’s new brand opportunities enough of a ‘make good’?

Helmet ads and naming rights to divisions are among the ways the league is looking to replace value lost to the pandemic.

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ICYMI: Competition Bureau closes Postmedia-Torstar investigation

Plus, iHeartRadio has a new national brand and Quibi’s content may have a home on Roku.

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Torstar and Golf Town partner to buy SCOREGolf

The acquisition will give advertisers greater access to a growing and highly-engaged audience of golf enthusiasts.

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The buyer’s perspective on CBC’s branded content arm

Tandem has drawn opposition from staff and advocacy group, but will those concerns reach advertisers?

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Julie Kerr joins GroupM Quebec

As VP of strategy and growth, Kerr will focus on accelerating the agency’s growth and enhancing its market position in the province.

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Captivate expands to ridesharing with Portl partnership

The network now includes 1,000 screens in Uber and Lyft vehicles.

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Refinery29 expands Unbothered into Canada

The Vice Media-owned online community for Black women promotes Kathleen Newman-Bremang to senior editor.

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SJC Media takes over sales for Maclean’s, other mags

After buying the last of Rogers Sports & Media’s consumer titles last year, SJC Media brings direct sales in-house.

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From CARD: Buyers plan to stop the degradation of local media

Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?