Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Allvision names new EVP as its president of media departs

Jennifer Bidwell assumes leadership of the DOOH company’s sales division as Brand Newman pursues new opportunities.

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7-Eleven extends TSN hockey partnership into gaming

The convenience retailer will now sponsor all of BarDown’s sports video game related content.

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Havas adds digital- and strategy-focused VPs

Elizabeth Lem will lead implementation of the MX methodology in Canada, while Peter Papageorgiou will lead the data team.

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Cityline integrates Samsung into its new studio

In addition to showing off new kitchen appliances, the brand is also running a contest focused on living room design.

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How Dentsu has been progressing on diversity in Canada

The company has released a Canada-specific addendum to its parent company’s DEI report.

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Why Visa keeps coming back to TIFF

In addition to balancing its sponsorship portfolio, a second year of a hybrid events has had unexpected benefits for the brand.

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Quebecor debuts consolidated content platform

The ad-supported QUB brings video, news and audio content from across the company’s properties to a single source.

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Atedra gets into connected TV with Media Pulse

The DSP expands its omnichannel offering through its partnership with a marketplace focused on premium content.

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ICYMI: Snap hires head of platform safety

Plus, Google opens a Toronto Cloud region and Adapt strikes its first transit partnership.

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Spotted! Dairy Farmers use social posts as currency

To introduce the MilkUP brand to Gen Z, Studio Sophmore created a pop-up where they can post to get locally made treats and fashion.

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Streaming is king, but radio still has a place with Canadian teens

The latest MTM Jr. report dives into the audio habits of kids and teens, showing that YouTube is a major player while podcasts have yet to take off.

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La Presse helps Volkswagen drive a new launch

A branded content push behind the new Taos SUV included a five-video series that used the publishers data to target adventure-seekers.

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The Bay hits the court with the Toronto Raptors

The retailer has a wealth of in-arena activations planned for the upcoming NBA season.