Patti Summerfield
Newcomers to Canada are more reliant on their phones
A survey by MTM finds mobile devices tend to be their primary entertainment, communications and information-seeking device.
Canada Drives signs on with the CFL
The used car marketplace will deliver the Grey Cup to activations around this year’s host city in addition to other playoff activations.
Pattison adds Brampton Transit to its portfolio
The company now handles ad sales for nearly every transit system in the GTA.
Numeris rolls out first data from VAM
The measurement body is one step closer to its goal of a national, single-source panel capturing all video viewing.
Spark Foundry hires new SVP to lead Meta account
Maryann Rusnak will also be the business lead on accounts including Campbell’s, Alcon and Marriott.
Advertisers are focusing on optimizing programmatic quality over cost
A report from IAS and Ipsos shows quality path optimization is going to be a major priority over the next year.
Coty first beauty company to use new Pinterest ad option
Covergirl and Sally Hansen brands turned content from influencers into paid ads targeting Canadians on the platform.
Why agencies shouldn’t sweat Meta’s ad targeting changes
Beyond the need to adhere to local regulations, removing sensitive targeting options is more of an opportunity to explore more effective methods.
Horizon to open up shop in Edmonton
The agency heads west in response to a new client win, but also what it sees as “a blank canvas” opportunity for growth.
GroupM Canada picks Kevin Johnson as new CEO
The former Mediacom CEO takes over leadership of WPP’s media group from Stuart Garvie, while Urania Agas takes over his former duties.
Sleep Country and Well.ca partner on content push
The two retailers are teaming up to show why healthy sleep is important to an overall wellness journey.
Snap rolls out single-source, multi-format buying
The tool allows brands to include all video formats in a single ad set, optimized for performance and budget.
ICYMI: Canada’s Drag Race to return for third season
Plus, Twitter roles subscription tier out to more and Corus backs a U.S. streaming service.
How the loosening of restrictions has impacted OOH
COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.
Verdict: Mitsubishi reaches new audiences with Reddit
The automaker used communities on the social site to go after previously untapped opportunities.
