Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
Quebecor 3

Broadsign Reach, Campsite add Quebecor OOH to platforms

With the 133 digital screens centrally located in high-traffic areas, VP Edith Gagné says this is a win all around.

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Sobeys strikes an NHL deal

Voilà‘s deal with the Leafs and the NHL rounds out what has been a dominant media campaign in the GTA.

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How do Canadians feel about flyers in 2020?

Some flyers have been discontinued during the pandemic – but was it the right choice?

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How LG snapped up a virtual Hot Docs sponsorship

The sponsorship brings together the Hot Docs at Home platform and LG’s new Velvet 5G smartphone.

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Millions of esports enthusiasts overlap with traditional sports fans

Nearly half of Canadian esports fans follow the NBA, as well as the NHL.

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OOH and place-based traffic is up, but is it sustainable?

With numbers rising – but not yet at pre-pandemic levels – what can you expect when buying OOH?

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More families are rethinking home entertainment budgets

New research from SRG shows that it’s not just singles and childless couples, but also families that are driving cord-cutting and shaving.

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UB Media expands its restobar network

The OOH provider has signed with Jack Astors parent co SIR Corp.

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Snap reaches a new frontier: B2B

A campaign is now live in Canada across print, broadcast and digital channels.

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Nextdoor embarks on first sponsorship play with CEBL

The partnership is rooted around a common passion for all things local.

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Postmedia amps up Toronto Sun’s website

It’s the first of Postmedia’s tabloid sites to be redesigned, with a focus on ease of browsing and uninterrupted scrolling.

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Which OTT streamers are filling the gap in lockdown?

One quarter of homebound Canadians have subscribed to an additional service during the pandemic.

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What can virtual concerts do for the music industry (and brands)?

Half of young Canadian adults have watched a musical performance on social media – what can brands do to enhance the experience?

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RiverTV takes the streetcar for its launch

With a brand new service but a smaller budget, the OTT provider took a chance on transit advertising.