Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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YouTube experiments with ecommerce

A new Shopify integration is being tested to create a seamless sell-through experience for the platform.

Bike Share

Toronto’s Bike Share gets a media partner in Astral

The deal includes 400 ad faces, which are exposed to more than 2.4 million rides annually.

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Walmart Canada creates a limited Canadian edition of Supermarket Sweep

Although the upcoming reboot is U.S.-based, the retailer found a way to deliver a homegrown twist.

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Cineplex “flexes” new place-based AI solution

The desire to create more contextual ads in-store based on both first- and third-party data drove the development.

Hayley Elsaesser-Champion the Truth-maskblack

Why National Newspaper Week went high fashion

As the country looks to newspapers for truth, the organization took an edgy step.

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Shiseido builds a beauty box on Pinterest

As the brand looks to increase its ecommerce sales, it’s seeking skincare-savvy social users.

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Audioboom enters Canada through Rogers Sports & Media partnership

The U.K.-based distributor and producer will officially allow Canadian brands to purchase ads through a homegrown partner.

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No Frills reneges flyer cancellation

A number of factors may have driven retailers who paused or cancelled to go back to the classic medium.

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Corus Radio makes a splash in Manitoba with new sports deal

The Winnipeg Jets have a new exclusive radio broadcaster, along with their AHL affiliate.

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Media veteran launches media sourcing firm

Caroline Gagnon, who has spent nearly three decades working for both suppliers and agencies, is aiming to help advertisers find ideal new partners.

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Jays may have lost the Playoffs, but fan loyalty is good news for sponsors

The fans tend to skew older, but Gen X and Y follow somewhat closely, and half notice sponsors.

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Instagram expands shopping across platform

Users can now make purchases with a few taps from IGTV, Stories and Live, with Reels coming sometime in the future.

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AcuityAds rolls out automated planning platform

The goal of Illumin is to allow the process from audience planning to execution to unfold in a very short amount of time.