Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Who’s pulled (and pushed) radio spend during COVID?

Edmonton has had perhaps the easiest go, but times are tight everywhere.

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How TheScore pivoted in a world without live sports

From TikToks to jersey rankings and draft trackers, the sports media company is pulling out all the stops – and snagging sponsorships.

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Bell Media looks ahead to summer on CTV and TSN

Some sports, such as PGA Tour golf and NASCAR, will return to airwaves, albeit without live audiences.

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The Beer Store goes digital for a social distance-friendly campaign

A custom Spotify playlist is at the heart of the lighthearted “I Owe You a Beer” campaign.

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How Le Devoir has remained in the black, even amidst COVID

While advertising has been decreasing in the last four months, subscription revenue and donations have played a crucial part in the business model.

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The Weather Network finds the silver lining

A Brighter Day focuses on good news when Canadians need it the most.

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Quebecor launches new native ad format on 15 sites

The native tile ads are now available on a range of premium French-language sites with two English titles to follow soon.

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La Presse introduces new non-skippable ad unit

The Quebec media giant developed the units in response to slowed revenue from COVID-19.

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Epic Games uses an epic buy to attract casual gamers

The partnership features a first-to-market execution with TheScore, being the first brand to partner with the brand on TikTok.

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Bell Media strikes broadcast partnership with Pinterest

The new collaboration opens the doors for brand broadcast or social media opportunities.

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OOH traffic sees slight lift as vendors try to be flexible with value

Toronto’s traffic remains very low, but there are signs of lifts to come in markets like Vancouver and Calgary.

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How a group of Quebec Kia dealers got creative in a crisis

A TV campaign, shot remotely on smartphones, aimed for a broad target and led to a bounce back in a struggling industry.

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Consumer complaints on the rise according to AdChoices

Among the valid complaints were sites that used sensitive data to target ads.

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How Egg Farmers of Ontario adjusted its media strategy in lockdown

Sponsorship is normally a big part of the Egg Farmers’ strategy, but it’s still activating where possible.