Patti Summerfield
Spotted! Goldfish gets big ads from tiny creatives
Spark Foundry and Zulu Alpha Kilo turn billboards into a fridge art gallery in phase two of the brand’s “#FeedImagination” campaign.
Numeris expands VAM nationally
The cross-platform video audience measurement solution captures linear and digital content via a single-source panel.
Is Numeris leaving local radio markets in the lurch?
Radio Connects is reviewing new options to provide data that’s essential to making media decisions in smaller markets.
Trampoline adds head of media to leadership team
Raz Luca’s promotion to VP of media reflects the increasing importance of the practice at the full-service agency.
Is 2021 the year digital media audits will get serious?
The ongoing need for transparency has resulted in some renewed efforts to hold digital giants to account.
Are the NHL’s new brand opportunities enough of a ‘make good’?
Helmet ads and naming rights to divisions are among the ways the league is looking to replace value lost to the pandemic.
ICYMI: Competition Bureau closes Postmedia-Torstar investigation
Plus, iHeartRadio has a new national brand and Quibi’s content may have a home on Roku.
Torstar and Golf Town partner to buy SCOREGolf
The acquisition will give advertisers greater access to a growing and highly-engaged audience of golf enthusiasts.
The buyer’s perspective on CBC’s branded content arm
Tandem has drawn opposition from staff and advocacy group, but will those concerns reach advertisers?
Julie Kerr joins GroupM Quebec
As VP of strategy and growth, Kerr will focus on accelerating the agency’s growth and enhancing its market position in the province.
Captivate expands to ridesharing with Portl partnership
The network now includes 1,000 screens in Uber and Lyft vehicles.
Walmart moves media business to Starcom
The account moves from Mindshare as the retailer expands its omnichannel ad platform.
Refinery29 expands Unbothered into Canada
The Vice Media-owned online community for Black women promotes Kathleen Newman-Bremang to senior editor.
SJC Media takes over sales for Maclean’s, other mags
After buying the last of Rogers Sports & Media’s consumer titles last year, SJC Media brings direct sales in-house.
From CARD: Buyers plan to stop the degradation of local media
Will there be a paradigm shift toward creating a more sustainable media ecosystem in the years to come?
