Patti Summerfield

Contact Patti by sending an email to psummerfield@brunico.com

Articles by Patti Summerfield
Covenant House Toronto-Covenant House Toronto launches Shoppable

How Covenant House is catching mass audiences with its new campaign

The ads use social media and OOH executions to reach both young people and their parents.

Catelli Smart Pasta

Catelli goes big with OOH to reach young parents

The multi-channel plan for the pasta brand’s health-focused line also includes TV, digital, social and SEM.

GE

GE Appliances and Toronto FC expand partnership

The brand is aiming to broaden its reach to a broader, more diverse audience with soccer sponsorship.

Defiant

SkipTheDishes enters the world of e-sports

The food delivery network is now the Official Food Delivery Service of the Toronto Defiant e-sports team.

digital

How agencies feel about Accenture’s newest change

Some say this could be an opportunity for agencies to show their unique skillsets.

quebecor_media_pic_

Quebecor launches new suite of products in a programmatic push

QiD will focus on planning, buying and optimizing campaigns across Quebecor’s properties, including digital, TV and OOH.

MSix

M/Six names new president

Former Orion exec Tricia Allen joins the agency’s three-year-old Canadian office as it looks to further bridge media with creative.

Tim Hortons-Tim Hortons- partners with Special Olympics Canada t

Tim Hortons ups media spend for Special Olympics program

For its second year supporting the Global Day of Inclusion, the QSR is looking to drive awareness with paid media (and a donut).

snap

Will updates from social players draw influencers away from YouTube?

Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.

Star Wars: GalaxyÕs Edge Ð Millennium Falcon: Smugglers Run

Disney taps Corus for Star Wars campaign

A multiplatform effort promotes the new Star Wars theme park with a vacation giveaway and customized content.

brandon-wilson-52835-unsplash

Bell Media merges country radio brands

The re-branding will see a new name and look given to 13 local stations across the country.

Celebrity Chef_East vs West_TLN TV Canadian Premiere (1)

TLN turns up the heat with new culinary competition

East meets West when Canadian chef David Rocco challenges Hong Kong’s Nicholas Tse.

social media

Corus makes a move to put social and traditional on an even keel

The Global Video Measurement Alliance is also preparing to launch two new metrics to help de-duplicate audiences.

ryanfuss

Stingray shifts its monetization model

Ryan Fuss gives a peek into the company’s advertising ambitions.

samuel-zeller-4138-unsplash

Cue bolsters its exec ranks

The digital media co has hired its first CRO and promoted two within its own ranks.