Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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OOH traffic nearing pre-pandemic levels

Even with many people still working remotely, activity is within 10% of pre-COVID norms.

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Chameleon expands into waiting rooms with IDS partnership

Advertisers can now reach healthcare consumers directly and track behaviours after exposure to messages.

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How one CPG giant used OOH tech to pivot after the initial outbreak

The OOH industry gathers to share its learnings from COVID, including one case study from Kinetic and Kruger.

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Quebecor adds new sales leader

The sales and media vet will work to optimize revenue across Quebecor’s multiplatform network.

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DAX takes on Wondery podcast business in Canada

The network includes Business Wars and The Shrink Next Door.

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Google creates new 3D ad format

Initially released in a beta test last year, the format allows brands to showcase product features and create unique mobile experiences.

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TikTok adds self-serve option, ad grants for SMBs

Could new options for advertisers give it an ad opportunity amidst Facebook boycotts?

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New OOH network drives into Toronto

Uber, Lyft, Amazon Flex, Doordash and Skipthedishes vehicles are currently a part of the new network.

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TLN hires former Blue Ant VP in newly created role

Laura Battiston will be involved in realizing original content projects that are available to advertisers to associate with and integrate into.

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New DTC streaming network launches in Toronto

Onviva’s mission is to democratize video content and will monetize through “tip jar” and transactional means.

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More sports back this weekend as F1 returns to TSN

The coverage will be multi-platform and include French-language coverage on RDS.

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Digital growth leads to new VP position at Horizon

Doron Dinovitzer will lead digital planning and activation while also providing digital thought leadership.

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Major League Soccer is back (and so are brands)

TSN will broadcast 54 matches between July and August.