Patti Summerfield
So.da harnesses trending data for new digital-first series
The five new in-house produced shows are creator-focused and will live across so.da’s social and digital platforms.
Blue Ant expands its multi-platform offering on YouTube
The growth and popularity of Animalogic triggers two series spinoffs.
Dentsu Canada expands relationship with Magnite
The partnership with the SSP enables the agency to up its focus on CTV and leverage programmatic and addressability in their buys.
Preparing for post-pandemic business: survey
A new survey conducted by Touché shows that many advertisers will benefit from increased demand due to high rates of household savings and purchases delayed by lockdowns.
Why media agencies are thinking about responsible investment
Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.
Bell ups F1 connection
Bell’s acquisition of the Octane Racing Group is consistent with its goal of investing in Quebec culture, sports, and entertainment.
People Moves: Vassiliev returns to Bell
Plus, Pinterest hires a head of business marketing, Index Exchange hires its first VP of OTT and TPX adds to its sales force.
Numeris selects tech partners for audio streaming service
Kantar Media and Triton Digital’s Webcast Metrics add the missing piece to Numeris’ audio measurement approach.
Admix In-Play ads now verified by IAS
Measurement and verification give advertisers assurance of brand safety and effectiveness of mobile gaming campaigns.
AM/FM radio reach almost back to pre-COVID levels
The Radio On The Move survey reports that radio’s reach in Canada is now 93% of what it was in February 2020.
Lindsey Talbot appointed GroupM’s chief investment officer
Talbot takes over from Sebastian Rennie who moves to lead investment at GroupM Australia.
Zenith forecasts FMCG ad spend will bounce back
FMCG food and drink brands expected to increase their ad spend on digital channels by 7% a year over the next two years.
TPX taps Havas MD to take the helm
Lina Kim has been appointed president, and retiring CEO Jean-Marie Heimrath will remain on The Podcast Exchange board.
People Moves: FUSE Create adds to media team
Plus, newly launched Quebecor Expertise Media makes a number of AD hires.
