Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
Narcity2

Narcity teams with Bonsai for in-site shopping

Readers can shop for thousands of Canadian-made products within the millennial media brand’s sites.

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Dentsu and Stingray sign global music partnership

The partnership covers digital audio, TV and music events, giving brands access to a global platform.

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A glimpse into South Asian Canadians’ media habits

Vivintel provides insights into social and traditional media consumption in Toronto, Vancouver, Edmonton and Calgary.

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Index Exchange announces support for Unified ID 2.0

The new identifier has been developed to offer addressability and attribution as the business goes cookie-free.

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Globe Alliance Network adds ESPN properties

Two sites attract 3.4 million unique visitors every month and boost the network’s reach to over 20.6 million monthly.

ChineseConsumer

Vivintel offers media snapshot of Chinese Canadians

The internet accounts for a higher-than-average amount of media use in a community with higher-than-average household income.

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Cook It signs on as Zeste’s first multiplatform sponsor

The meal kit service partners with Groupe TVA’s foodie brand, which has been growing beyond its specialty TV origins.

CFL

TSN launches Grey Cup Week online

A packed weeklong schedule of online events culminates in a two-hour Grey Cup Unite special November 21.

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Has Netflix plateaued in Canada?

The SVOD giant has a lot of room for growth right now, just not in North America.

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2020 Media AOY Bronze: UM proves its worth

To help clients address COVID challenges, the shop expanded its consulting service and developed new forecasting tools.

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Spotify makes another acquisition, this time in podcast adtech

The megaphone acquisition could help Spotify up its game in the eyes of aspiring audio advertisers.

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Raincoast Crisps pair with Ricardo for the holidays

The overall content campaign is focused on pushing sampling and conversion.

Remax Balloon

Fuel’s latest win signals expansion in English market

With Anglo representation for Re/Max’s ad inventory, this gives Fuel a national edge in the real estate vertical.

TikTok mobile

Pandemic social boost was bigger among lower-income Canadians

The MTM also found that desktop is not dead thanks to lockdowns, but lack of dining out and travel may have affected Instagram.

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Pattison and Environics team up to study movement data

While movement has increased in general, people with higher household income tend to move around more.