Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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What Spotify’s audience network will offer ad buyers

The audio streaming company is beefing up the reach and optimization offered by its ad products.

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LG gets out of the arena to engage Leafs and Raptors fans

The electronics brand swaps out game-day experiences with a content series focusing on good being done in communities.

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La Presse turns quality journalism into an advertiser opportunity

Being transparent and staying committed to its mission has not only grown the paper’s audience, but made them more open to new ad formats and data collection.

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How the pandemic has continued to impact media consumption: study

Vividata’s latest winter report show that traditional media still has a big role within increased digital and streaming useage.

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HGTV unveils new sponsors for Save My Reno

Four new brands join two returning sponsors with in-show integration and online extensions.

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How Wavemaker’s new AI platform has been working so far

VP of strategy and insights Andy Braunston explains how the technology offers a granular level of planning and optimization.

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A2C releases a guide on how to support local media

The Guide to Responsible Media Practices is part of the organization’s goal of injecting $200 million into the ecosystem.

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CBC names two new Media Solutions leaders

Emilie Laguerre and Patricia Chateauneuf have been tasked with leading development of creative media solutions in Montreal.

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Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

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Publicis names new president for PMX Canada

The company’s investment and trading arm has promoted Jeff Thibodeau, and also hired Simon Chan, to further its digitization.

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Streaming the big winner in Canadian Super Bowl ratings

Bell and DAZN reported big growth in digital audiences, while YouTube data showed Canadians actively sought out U.S. ads.

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TikTok makes strides in safety and responsibility: report

IPG’s latest Media Responsibility Index shows pressure on principles like hate speech and misinformation drove change across platforms.

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Traditional media still has a role with millennials: report

MTM’s latest report finds Canadians under 40 are supplementing digital platforms with broadcast news and over-the-air TV.

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Can Facebook ‘counter-program’ IDFA?

The social media giant is trying a prompt of its own to get iOS users to ‘opt-in’ to being tracked.