Patti Summerfield

Contact Patti by sending an email to patti@nextcom.ca

Articles by Patti Summerfield
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Why gaming platforms could be a key alternative to IRL gatherings

With Animal Crossing parties and Fortnite family reunions on the rise, should brands develop a long-term strategy around gaming gatherings?

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Why buyers should use Pinterest to reach men

Between self-care, home improvement, kid-friendly projects and long hairstyles, men have proven that their interests go beyond stereotypes – and so do certain platforms.

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How TIFF sponsors are innovating during the virtual fest

What to do when a festival goes online? Four sponsors took an alternate route this year.

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Why Twitch’s inventory coming to Amazon matters

Buyers and experts on why this is a win in terms of audience, cost and more.

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As a TikTok acquisition inches closer, what’s the brand impact?

While a potential partnership with Oracle would apply only to the U.S., it could affect brand spending at home.

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Toronto Life and Stella Artois partner on original culinary series

The eight-part series called Chef Artois is the latest effort by Stella to support struggling chefs and restaurants.

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DAZN and Verizon Media bring football to podcast fans

The new weekly Yahoo Sports video podcast will tackle the NFL topics that matter most to Canadian fans.

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IKEA goes home “Swede” home

Each episode of the bi-weekly series is based around specific home solutions.

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Uber Eats launches its first ad format

Although the platform has added a number of marketing tools over the last several months, this is its first foray into paid ad formats.

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Amex Canada thinks ‘small’ with new Twitter series

The series is part of a broader campaign by Amex Canada to promote and help small businesses.

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MTV Canada expands across Bell Media platforms

The move will apply to different demographics across various platforms.

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Michelob takes its active messaging to Spotify

The Ultra Night Run has gone virtual this year, so Michelob is catching people during their virtual training routines.

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Overall entertainment and media revenue to fall by 6%

A new study by PwC says it could take advertising figures three years to get to 2019 levels.

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Is Instagram’s home feed change a good call for brands?

The new feature could give brands more opportunities for organic connection, but it could also sour users.