Patti Summerfield
How Covenant House is catching mass audiences with its new campaign
The ads use social media and OOH executions to reach both young people and their parents.
Catelli goes big with OOH to reach young parents
The multi-channel plan for the pasta brand’s health-focused line also includes TV, digital, social and SEM.
GE Appliances and Toronto FC expand partnership
The brand is aiming to broaden its reach to a broader, more diverse audience with soccer sponsorship.
SkipTheDishes enters the world of e-sports
The food delivery network is now the Official Food Delivery Service of the Toronto Defiant e-sports team.
How agencies feel about Accenture’s newest change
Some say this could be an opportunity for agencies to show their unique skillsets.
Quebecor launches new suite of products in a programmatic push
QiD will focus on planning, buying and optimizing campaigns across Quebecor’s properties, including digital, TV and OOH.
M/Six names new president
Former Orion exec Tricia Allen joins the agency’s three-year-old Canadian office as it looks to further bridge media with creative.
Tim Hortons ups media spend for Special Olympics program
For its second year supporting the Global Day of Inclusion, the QSR is looking to drive awareness with paid media (and a donut).
Will updates from social players draw influencers away from YouTube?
Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.
Disney taps Corus for Star Wars campaign
A multiplatform effort promotes the new Star Wars theme park with a vacation giveaway and customized content.
Bell Media merges country radio brands
The re-branding will see a new name and look given to 13 local stations across the country.
TLN turns up the heat with new culinary competition
East meets West when Canadian chef David Rocco challenges Hong Kong’s Nicholas Tse.
Corus makes a move to put social and traditional on an even keel
The Global Video Measurement Alliance is also preparing to launch two new metrics to help de-duplicate audiences.
Stingray shifts its monetization model
Ryan Fuss gives a peek into the company’s advertising ambitions.
Cue bolsters its exec ranks
The digital media co has hired its first CRO and promoted two within its own ranks.
