Patti Summerfield
M/Six names new president
Former Orion exec Tricia Allen joins the agency’s three-year-old Canadian office as it looks to further bridge media with creative.
Tim Hortons ups media spend for Special Olympics program
For its second year supporting the Global Day of Inclusion, the QSR is looking to drive awareness with paid media (and a donut).
Will updates from social players draw influencers away from YouTube?
Twitter, Facebook, Snap and Pinterest look to attract content creators with new special features and monetization tactics.
Disney taps Corus for Star Wars campaign
A multiplatform effort promotes the new Star Wars theme park with a vacation giveaway and customized content.
Bell Media merges country radio brands
The re-branding will see a new name and look given to 13 local stations across the country.
TLN turns up the heat with new culinary competition
East meets West when Canadian chef David Rocco challenges Hong Kong’s Nicholas Tse.
Corus makes a move to put social and traditional on an even keel
The Global Video Measurement Alliance is also preparing to launch two new metrics to help de-duplicate audiences.
Stingray shifts its monetization model
Ryan Fuss gives a peek into the company’s advertising ambitions.
Cue bolsters its exec ranks
The digital media co has hired its first CRO and promoted two within its own ranks.
Loblaw trials digital ad service
The retail giant will serve ads programmatically through partnerships with key publishers and platforms, and reward viewers with points.
Adapt Media expands its airport presence
The new deal will see the company target affluent travellers with onsite activations.
Spotted! The message behind Brita’s cascading campaign
An art installation hopes to put plastic impact in perspective.
Bunz introduces ad-supported model
The popular trading zone app is offering users incentives to view ads.
TD signs with the Jays for five more years
The brand will see increased visibility and more event sponsorships.
New partnership courts female e-sports fans (and sponsors)
Lazarus Esports and the SheIS Collective have inked a deal that they say is already attracting new potential sponsors.
