Now in its 22nd year, the London International Awards honours excellence in advertising, design and digital media. At yesterday’s ceremony in the UK capital, Ogilvy & Mather Toronto’s much-acclaimed ‘Evolution’ campaign for the Dove Self Esteem Fund won two Grand Prizes in the mediums of Digital Media and Television/Cinema. To put that in perspective, out of 17,660 submissions from around the world, only six Grand Prizes were awarded.
Canadian agencies won big, in addition to O&M Toronto’s victory. Eleven Canadian were recognized for their superior entries: 21 entries in the print, package design, digital media, television/cinema, poster & outdoor and radio categories were chosen as Gold and Silver statue winners. In all, 62 Canadian entries reached finalist status.
Canadian Gold and Silver winners were:
– ACLC: one in the print category;
– Brandever Strategy: one Gold, one Silver in package design;
– DDB Canada: one Gold, six Silver in radio;
– Downtown Partners: one Silver in poster & outdoor;
– GJP Advertising and Design: one Silver in design;
– lg2: one Silver in print;
– Ogilvy & Mather: one Gold in digital media; two Golds in television/cinema;
– Publicis Toronto: one Silver in print;
– Rethink: one Silver in poster & outdoor, one Silver in pint;
– Target: one Silver in television/cinema;
– Taxi Canada: one Gold in television/cinema.
‘It is clear that Canada continues to produce some very sophisticated work that is having an impact on the advertising industry as a whole,’ says LIA president Barbara Levy. ‘As an organization devoted to acknowledging creative endeavours, we feel privileged to highlight the tremendous talent that is consistently showcased by Canada.’
A complete list of finalists and winners can be viewed at www.liaawards.com.