Reversa’s saucy seductresses scored top honours at last Friday’s Canadian Marketing Association Awards Gala at Toronto’s Westin Harbour Castle. The Montreal-based Dermtek Pharmaceuticals brand took home Best of the Best for its ‘See More Side Effects’ website, seemoresideeffects.ca, which features confident older women seducing hunky twenty-something men. The clever concept helped Reversa translate its $50,000 online investment into a 30% POS boost. The work, by Taxi Montreal, also won Gold in the New Media: Interactive and Pharmaceutical categories.

Another big winner was Fallsview Casino Resort, which won Gold in the Leisure and Customer Management: Customer Loyalty categories for a fun DM invitation it sent out last year for a New Year’s Eve party. The single-sheet piece, by Toronto-based agency Proximity, at first glance looked like a typical black tie invitation, but folded out to reveal a funky disco shirt and details about a party featuring the popular disco band Kool & the Gang.

Rogers also took home multiple Golds in Interactive: Email and Integrated over $1 million.

And Montreal-based Twist Image was awarded the first ever Digital Innovation Award for its work for clients like Bombardier, TELUS, Unilever and Rogers.

MC’s Bianca Barbucci, VP/MD of Publicis Montreal, and Stephen Brown, SVP/GM of Toronto-based Fuse Marketing, received surprise kudos as Honourary Lifetime Members for their outstanding contributions to the CMA and the marketing industry as a whole.