Eye-opening statistical info on a Canadian demographic segment it dubbed ‘Young & Affluent’ permeates NewAd’s latest snapshot, released late last week.

Stating that ‘These young Canadians are savvy, well-off, trendsetting consumers who are always on the prowl for the best, most exciting, newest and sexiest products and services on the market,’ the report focuses on:

• What are the most popular technological devices?

• What are their favourite alcoholic beverages?

• What kinds of media grab their attention?

• Where do they go out and what are their favourite activities?

• Where do they like to travel?

• How can marketers take advantage of this lucrative target market?

Data in NewAd’s 2007 snapshot was derived from PMB 2007 and from TARGET, the company’s a proprietary research study conducted among 14,000 respondents in conjunction with Ipsos.

Complete information is available from: www.newad.com.