2008 global ad market bullish: ZO

And, predicts ZenithOptimedia, the Internet will overtake magazines to become the world's third-largest advertising medium in 2010.
By Terry Poulton
December 3, 2007

In a report released today, ZenithOptimedia’s UK international HQ predicts that in 2008 – thanks to the Olympic Games, the US presidential elections and European football – global ad expenditure will grow 6.7%, up from 5.3% this year.

Other projections in ZO’s report:

• Between 2007 and 2010, Internet adspend will grow 69%, raising its market share from 8.1% to 11.5%;

• The Internet will overtake magazines by 2010, becoming the world’s third-largest ad medium;

• By 2010, China will be the fourth-largest advertising market, and Russia will be sixth;

• Developing markets have taken over as the main contributors to global growth, compensating for slow growth in developed markets.

The complete report is available at www.zenithoptimedia.com.