Toronto-based Mogul Media Group (MMG) and The JetStar Group have partnered to create Campus Intercept. The national direct-to-campus agency is offering specially tailored marketing solutions to clients who wish to reach Canada’s student population.
The team has already worked with GMAC on its ‘Drive your Credit Success Program’ and Elections Ontario, for which they used grassroots elements, print and online advertorials plus Facebook, and administered a survey throughout the province aimed at alleviating low voter turnout among youth.
Andrew Au and Shaheen Yazdani, co-founders of MMG and the Campus Life brand, will carry out the operations of Campus Intercept in their roles as president and vice-president. JetStar, which has worked with such clients as PepsiCo and Trojan, will act as a consultant to the agency, bringing its core competencies of creative and strategic development for experiential programs. Jetstar will also be developing editorial and creative content for Campus Intercept, including streamlining brand integration opportunities.
Campus Intercept has formed national alliances with student unions and other advocacy groups across 90 campuses to promote awareness and successful execution of marketing campaigns. The new agency will leverage the Campus Life brand’s in-house media – the print version of Campus Life magazine and Campuslifemagazine.ca – while developing and executing ‘live activation’ grassroots campaigns on campuses and working with other agencies to provide OOH options.
Campus Life magazine will roll out nationally in March, when circulation will double to 60,000 and availability will spread to 16 cities across Canada.
