Pittsburgh-based Wizzard Media has launched a new technology that inserts dynamic ads into audio and video podcasts. The messages would be placed in breaks in the podcast programming – not just as pre-roll or post-roll clips. The tech aims to let advertisers change copy and messaging when needed, but it also gives podcasters the control over which ads become part of their programming.

‘The exact same dynamic insertion technology is available for Canadian advertisers,’ Wizzard VP ad sales Jim Else tells MiC. ‘Podcasts are global in nature – and therefore have audiences in Canada. Wizzard can deliver to Canadian IP addresses.’

As a growing advertising and content aggregator for the podscape, Wizzard (Wizzard.tv) has developed a feature that places relevant ad messaging adjacent to the content based on words within it. The company’s upcoming innovations through Wizzard Software will include a ‘dashboard’ system that will make it easier for advertisers and publishers to negotiate placements.

Last month, Wizzard’s VP of podcaster relations Rob Walch was elected to the inaugural board of the Association for Downloadable Media.