Yesterday, PHD Canada announced the promotion of Brenda Bookbinder from portfolio director to agency VP. In her new role, she will have functional accountability for all non-broadcast activities in the agency and overall responsibility for the agency’s print and OOH investments. BShe will also continue to lead a team responsible for developing the PHD brand.

‘Brenda possesses an infectious enthusiasm for creative ideas and innovative executions, and brings tremendous passion and exuberance to PHD,’ says president/CEO Fred Forster. ‘This promotion is recognition of the immense contribution she makes every day to our pioneering spirit.’

Bookbinder joined the PhD Canada team in May 2002 as print manager on the Unilever account.