Newspapers attracted 41.7% of adspend in the utilities sector in Q1 last year, followed closely by TV, at 26.3%, while other media lagged substantially behind. This category includes hydro, electricity and natural gas.
Utilities
Top Five Spenders – Period Q1 2007
(January – March)
| Class | Company | Brand | Total Media ($) |
| Hydro & Power | Calgary, City of | Enmax | 1 |
| Hydro & Power | Quebec Government | Quebec Hydro | 2 |
| Natural Gas | Centrica PLC | Enbridge Gas Natural | 3 |
| Natural Gas | Centrica PLC | Direct Energy Natural Gas | 4 |
| Natural Gas | Noverco Inc | Gaz Metro Natural Gas | 5 |
Utilities
Period Q1-Total Spending
(January – March)
| Class | 2004 | 2005 | 2006 | 2007 |
| ($) | ($) | ($) | ($) | |
| TOTAL | 3,338,431 | 6,366,330 | 8,391,312 | 4,654,214 |
Fireplace Logs and Firewood
Fuel Oil & Portable Heater Oil
Hydro & Power
Natural Gas
Propane Gas
Period Q1-Total by Medium
(January – March)
| 2007 | ||
| ($) | (%) | |
| Daily Newspaper | 1,942,928 | 41.7% |
| Magazine | 158,368 | 3.4% |
| Out of Home | 596,279 | 12.8% |
| Radio (Toronto/Vancouver focus) | 731,333 | 15.7% |
| Total TV | 1,225,306 | 26.3% |
| Total Media | 4,654,214 | 100.0% |
Source: The Nielsen Company, Nielsen Media Research
