Over the past two years, approximately 1.5 million Canadian women have switched their preferred beer brand. What else are they into? Read on.

◘ Women who have changed beer brands are 2.2 times more likely to drive a Volkswagen than average Canadians.

◘ They are 2.7 times more likely to have consumed tequila in the past month.

◘ This group is 2.3 times more likely to have spent $250 or more on women’s shoes in the past year.

◘ They are 2.5 times more likely to be frequent readers of fashion magazines and publications.

◘ These women are four times more likely to have had a body wrap or scrub from an aesthetician in the past year.

◘ They are 2.6 times more likely to have used an Internet or online dating service in the past year.

◘ Women in this group are twice as likely to have gone dancing at a night club one or more times in the past year.

◘ They are three times more likely than average to have used prescription contraceptives in the past 30 days.

◘ The top three media by yesterday exposure for Canadian women who switched their preferred beer brand in the past two years are TV (86%), Radio (86%) and Internet (70%).

◘ Adult Contemporary (33%), News/Talk (28%) and Hot Adult Contemporary (25%) are the top three formats by weekly radio reach for these Canadians.

◘ And the top three television program types watched in an average week by female Canadian beer drinkers are Movies (61%), News/Current affairs (53%) and Soaps/Serial Dramas (47%).

The preceding information is from BBM RTS (Canada Fall ’07, Individuals 12+), a syndicated consumer-media survey of over 65,000 Canadians conducted twice a year by BBM Analytics. For more information, contact Andrew Currie at acurrie@bbm.ca.