Yesterday, Canwest Broadcasting announced the appointment of PJ Tarasuk to the new position of talent manager. He will work closely with the conglom’s marketing and content departments ‘to effectively and strategically raise the profile of the network’s talent and the brands with which they are affiliated.’

‘This new role reinforces Canwest’s commitment to nurturing and profiling Canadian talent and to developing our country’s star system,’ explains Canwest CMO Walter Levitt. ‘We’re delighted to have someone with such broad experience and credentials leading the charge in this important area.’

Tarasuk comes to Canwest from a consulting career in entertainment media, fostering relationships between talent and Canadian partners including such brands as Virgin Mobile, CBC Television, Coty, Hugo Boss and Motorola. He worked most recently with the Canwest team on the launch of E! and Entertainment Tonight Canada’s TIFF event series last September.