Touché!PHD announced yesterday that it has conjured up a two-year contract with Cirque du Soleil. Effective immediately, the Montreal-based agency will be responsible for media strategy and media placement for all the famous circus troupe’s Canadian touring shows.

‘Cirque saw in Touché a media partner that best understood our environment and our reality,’ explains Marie-Ève Lafrenière, Cirque du Soleil’s media manager for North America touring shows. ‘Touché possesses the infrastructure and adapted to Cirque’s challenges with respect to commercial communication.’

Adds Touché!PHD president Alain Desormiers: ‘To serve an international brand with Québec roots is a privilege. The fact that this brand is one of the biggest icons of creativity stimulates us to a high degree.’

Touché!PHD is the Montreal office of the PHD network which, in turn, is part of OMG (Omnicom Media Group), a part of the Omnicom Group (NYSE OMC).