Canada Trust heavyed up on radio sufficiently to not only appear on the chart for the first time in more than two months, but actually grab the #1 spot. And Canadian Tire took #3 in its first ’08 appearance among top radio advertisers. But the big news was the presence of four auto companies: Honda, Ontario Toyota Dealers, Ontario Chevrolet Dealers and Pontiac 6.
Check out which other marketers upped their radio buys, by category and brand, in the Toronto market this week.