Media analysts such as myself are distinguished by their distinctive squint, garnered from years of peering at tiny numbers. To save you the trouble (and a trip to the optometrist), I have summarized the results of the radio BBM released yesterday. You owe me one.
Toronto: Bragging rights at the top of the ratings heap go once again, but just barely, to CHFI-FM with a 10.3% share (up from 9.6), followed closely by CHUM-FM with 10.2% share (up from 8.4%) of hours tuned for Adults 12+. Impressive CHUM-FM, with Roger (minus Rick) and Marilyn at the helm, continues to lead the way for females 25-54 with a 17.7% share (up from 16.2%), followed by CHFI-FM, led by Erin Davis and Mike Cooper with a 14.3% share (up from 12.5%) and EZRock 97.3 with 9.1% share (down from 9.8%). Q107 continues to lead the way for males 25-54, posting a 12.6% share (up from 12.0%). Despite a decline, the Edge held its lead with M18-34, turning in a 12.9% share (down from 16.3%). CHUM-FM grabbed top spot for females 18-34, delivering a 20.8% share (up from 17.3%), followed by Z103.5 at 11.1% (down from 14.2%).
Vancouver: CKNW remained a stronger than ever #1 for A12+ with an 11.4% share of hours tuned (up from 10.9%). QM-FM retained its spot atop F25-54, delivering a 13.0% share (down from 13.7%), followed by CBC Radio One at 10.4% (up from 10.0%). JACK-FM takes the lead for the M25-54 category with an 11.7% (up from 10.9%), followed closely by ROCK101 at 9.6% (down from 10.5%). The FOX takes top honours for M18-34 with a 20.8% share (up from 20.1%), followed by The Beat at 14.8% (down from 16.8%). F18-34 goes easily to The Beat with 20.2% (up from 19.5%).
Winnipeg: CJOB kept its grip on its leadership position with a 15.6% share of hours tuned for A12+ (up from 15.3%). Nice gains for Power 97, delivering a 9.5% (up from 7.7) and BOB-FM at 8.8 (up from 7.6%). A dead heat for control of F25-54 with HOT 103 at 13.3% share of hours tuned (down from 14.2%) and 102.3 Clear-FM also at 13.3% (up from 11.6%). A great race for M25-54 – the #1 position goes to Power 97, posting a 16.7% (up from 13.8%) share of hours tuned, followed closely by 92 CITI-FM with a 16.5% (even with the last book). Power 97 continues to completely dominate M18-34 with a formidable 28.9% share of hours tuned (up from 28.5%).
Montreal: CBF FM 95,1 Montreal held its lead with a 10.6% (down from 11.0%) share of hours tuned A12+. In the F25-54 race, 105,7 Rythme FM tops the list at 15.5% share (up from 14.5%), followed by Rock Détente 107,3 at 14.5% (up from 13.1%). Energie 94.3 takes top spot for M25-54, posting a 13.1% (up from 11.6%). For Montreal Anglo, CHOM-FM holds down the #1 position for M25-54 with a 25.6% share of hours tuned (up from 19.8%), while F25-54 features MIX96 at 30.6% (down from 32.4%). For Montreal Franco, Energie 94,3 holds down the lead for M25-54 with a 16.7% share of hours tuned (up from 14.7%), while F25-54 has 105,7 Rythme FM delivering an 18.9% share (down from 18.6%).
Calgary: Country 105 climbs to the top of the heap for A12+ with a 9.4% share of hours tuned (down from 9.5%), followed closely by Vibe 985 at 9.3% (up from 9.0%). CJAY92 claims the #1 position for M25-54 with 12.5% share of hours tuned (down from 13.7%). F25-54 goes to Lite 96 with a 12.2% share of hours tuned (down from 14.4%). CJAY 92 leads the way for M18-34 with a 21.8 (up from 15.2%).
Edmonton: Our new leader, holding down top honours for A12+, is CISN with a 13.0% share (up from 9.7% last time out). For F25-54, CISN rises to a 20.5% (up from 17.2%). For M25-54, The Bear remains #1 with a 14.7% (down from 14.9%). M18-34 once again belongs to the Bear with a 28.2% share (up from 25.8%).
Ottawa-Gatineau: Majic 100 takes hold of the #1 position with a 10.3% share (up from 8.2%) for A12+, followed by Hot 89.9 at 9.8% (up from 7.6%). CHEZ106 continues to lead the way with M25-54, delivering a 10.8% share of hours tuned (down from 11.4%). For F25-54, Majic 100 tops the list with a 17.5% share (up from 12.6%).
See summary charts below: A brief overview of share figures from the Survey Two 2008 BBM courtesy of David Bray, SVP, Hennessy & Bray Communications (www.hennessyandbray.com).
Toronto
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S2 2008
| Station | A12+ Survey 2 ’08 |
A12+ Survey 1 ’08 |
W25-54 Survey 2 ’08 |
W25-54 Survey 1 ’08 |
M25-54 Survey 2 ’08 |
M25-54 Survey 1 ’08 |
| CBC Radio Two | 3.0 | 1.9 | 1.7 | 1.3 | 1.7 | 1.2 |
| CBC Radio One | 7.4 | 7.5 | 5.9 | 5.8 | 5.6 | 5.0 |
| AM 640 Toronto | 1.6 | 1.8 | .4 | .7 | 2.9 | 2.9 |
| Classical 96.3 FM | 4.0 | 5.3 | 2.5 | 2.7 | 2.3 | 3.1 |
| 102.1 The Edge | 3.5 | 4.0 | 2.3 | 3.1 | 5.7 | 6.8 |
| News Talk 1010 CFRB | 5.8 | 6.7 | 3.0 | 4.0 | 2.8 | 3.8 |
| 680 News | 5.3 | 6.0 | 4.4 | 5.1 | 7.8 | 8.6 |
| Flow 93.5 | 2.4 | 2.6 | 1.9 | 2.8 | 2.5 | 2.1 |
| 98.1 CHFI-FM | 10.3 | 9.6 | 14.3 | 12.5 | 5.8 | 5.9 |
| 1050 CHUM | 1.2 | 1.8 | 1.1 | 1.0 | .5 | 2.5 |
| 104.5 CHUM-FM | 10.2 | 8.4 | 17.7 | 16.2 | 8.6 | 6.3 |
| AM 740 Prime Time Radio | 4.0 | 4.4 | .6 | .9 | .2 | .6 |
| Z103.5 | 3.9 | 4.7 | 3.3 | 5.6 | 3.3 | 4.4 |
| Q107 | 6.4 | 6.3 | 5.5 | 5.9 | 12.6 | 12.0 |
| Country 95.3 | 1.4 | 1.3 | 2.0 | 1.7 | .8 | 1.7 |
| 92.5 Jack-FM | 2.8 | 2.1 | 3.6 | 2.1 | 5.1 | 4.7 |
| The FAN 590 | 2.4 | 2.4 | .4 | .6 | 5.2 | 5.5 |
| 97.3 EZ Rock | 5.6 | 5.5 | 9.1 | 9.8 | 4.0 | 3.8 |
| Jazz FM 91 | 2.0 | 1.5 | 1.7 | 1.1 | 2.7 | 1.1 |
| 88.5 The Jewel | 1.0 | 1.3 | .2 | .3 | .3 | .2 |
| Mix 99.9 | 4.0 | 3.9 | 7.0 | 6.2 | 3.8 | 4.1 |
| Other | 11.5 | 10.8 | 11.1 | 10.6 | 15.4 | 13.5 |
Vancouver
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S2 2008
| Station | A12+ Survey 2 ’08 |
A12+ Survey 1 ’08 |
W25-54 Survey 2 ’08 |
W25-54 Survey 1 ’08 |
M25-54 Survey 2 ’08 |
M25-54 Survey 1 ’08 |
| CBC Radio One | 9.1 | 10.7 | 10.4 | 10.0 | 6.8 | 6.6 |
| CBC Radio Two | 6.5 | 7.3 | 4.9 | 5.2 | 3.5 | 4.2 |
| The Beat 94.5 | 7.0 | 7.2 | 6.5 | 6.5 | 5.4 | 5.8 |
| Rock 101 | 5.5 | 5.4 | 5.3 | 4.4 | 9.6 | 10.5 |
| 99.3 The Fox | 4.9 | 4.2 | 3.2 | 3.3 | 9.7 | 7.8 |
| CFUN 1410 AM | 1.5 | 2.2 | 2.4 | 3.0 | .6 | 1.3 |
| AM 730 Traffic | .6 | .8 | .5 | .4 | .9 | 1.6 |
| 103.5 QM FM | 8.3 | 7.3 | 13.0 | 13.7 | 6.5 | 5.1 |
| Superhits 650 CISL | 1.4 | 1.5 | .5 | .9 | .7 | .8 |
| JR FM | 7.1 | 4.8 | 7.9 | 5.9 | 4.7 | 3.5 |
| Unforgettable 600 AM | 2.2 | 3.0 | .5 | .6 | .3 | .9 |
| 104.9 Clear-FM | 3.5 | 4.6 | 4.8 | 5.8 | 2.4 | 4.0 |
| 96.9 Jack FM | 6.6 | 6.6 | 7.7 | 8.8 | 11.7 | 10.9 |
| CKNW | 11.4 | 10.9 | 4.2 | 4.1 | 7.7 | 8.3 |
| The Team 1040 | 3.0 | 3.5 | .3 | .7 | 8.0 | 8.3 |
| News 1130 | 4.1 | 5.2 | 3.6 | 5.0 | 4.2 | 5.8 |
| 95 Crave | 4.7 | 4.2 | 9.5 | 7.8 | 3.5 | 4.2 |
| Praise 106.5 | 1.5 | NA | 2.8 | NA | 1.3 | NA |
| Others | 11.1 | 10.6 | 12.0 | 13.8 | 12.4 | 10.6 |
Montreal
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S2 2008
| Station | A12+ Survey 2 ’08 |
A12+ Survey 1 ’08 |
W25-54 Survey 2 ’08 |
W25-54 Survey 1 ’08 |
M25-54 Survey 2 ’08 |
M25-54 Survey 1 ’08 |
| CBF FM 95,1 Montreal | 10.6 | 11.0 | 7.9 | 8.8 | 8.0 | 8.2 |
| Espace Musique 100.7 Montreal | 2.6 | 2.5 | 2.7 | 2.5 | 1.3 | 2.1 |
| CBC Radio Two | 1.3 | 1.4 | .5 | .4 | .2 | .7 |
| CBC Radio One | 2.1 | 1.9 | 1.0 | .9 | 1.1 | 1.3 |
| 105.7 Rythme FM | 10.1 | 9.7 | 15.5 | 14.5 | 7.4 | 8.0 |
| Q92 | 5.3 | 6.2 | 8.0 | 9.1 | 5.0 | 5.3 |
| 98.5 FM | 9.4 | 9.9 | 6.5 | 6.0 | 9.6 | 10.3 |
| CHOM 97.7 FM | 6.1 | 5.5 | 5.4 | 4.3 | 12.5 | 11.7 |
| INFO 690 | .8 | 1.2 | .4 | .6 | .8 | 1.3 |
| 940 Montreal | 1.0 | .9 | .3 | .7 | .7 | .8 |
| Rock Détente 107,3 Montré | 9.1 | 8.0 | 14.5 | 13.1 | 6.1 | 5.5 |
| CJAD 800 | 4.6 | 4.6 | 2.2 | 2.6 | 2.7 | 2.7 |
| Mix 96 | 7.1 | 6.9 | 10.3 | 11.2 | 7.8 | 7.4 |
| Radio Classique 99,5 | 3.9 | 4.2 | 1.8 | 2.1 | 1.3 | 1.7 |
| CKAC Sports | 2.7 | 2.7 | .7 | .5 | 4.9 | 3.7 |
| The Team 990 | .7 | .8 | -0 | .1 | 1.8 | 1.9 |
| Couleur Jazz | 1.6 | 1.3 | 1.3 | 1.3 | 1.0 | 1.6 |
| Energie 94.3 | 7.9 | 7.4 | 8.6 | 9.6 | 13.1 | 11.6 |
| 96.9 CKOI | 5.6 | 5.7 | 5.9 | 5.8 | 8.2 | 6.9 |
| Others | 7.3 | 8.2 | 6.2 | 6.0 | 6.6 | 7.3 |
Winnipeg
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S2 2008
| Station | A12+ Survey 2 ’08 |
A12+ Survey 1 ’08 |
W25-54 Survey 2 ’08 |
W25-54 Survey 1 ’08 |
M25-54 Survey 2 ’08 |
M25-54 Survey 1 ’08 |
| CBC Radio One | 8.6 | 8.1 | 4.6 | 6.5 | 6.2 | 4.6 |
| CBC Radio Two | 2.8 | 2.3 | 1.5 | 1.1 | .5 | .8 |
| Freq 107 | 2.1 | 1.5 | .9 | 1.0 | 4.0 | 2.5 |
| QX 104 | 8.7 | 9.6 | 11.6 | 13.2 | 4.3 | 6.7 |
| 1290 CFRW | 2.2 | 2.6 | 1.0 | 1.5 | 1.0 | 2.1 |
| 99.9 BOB FM | 8.8 | 7.6 | 12.5 | 12.3 | 11.4 | 10.8 |
| Q94 FM | 3.5 | 4.4 | 7.2 | 7.5 | 2.4 | 5.1 |
| 100.7 Hank-FM | .9 | 1.1 | .9 | .3 | .3 | 1.3 |
| 92 CITI FM | 7.5 | 7.6 | 6.3 | 5.8 | 16.5 | 16.5 |
| 99.1 Groove FM | 1.6 | 1.8 | 2.2 | 2.2 | 1.1 | 1.9 |
| Power 97 | 9.5 | 7.7 | 8.5 | 7.2 | 16.7 | 13.8 |
| CJOB 68 | 15.6 | 15.3 | 6.9 | 5.8 | 10.6 | 9.5 |
| Hot 103 | 9.7 | 11.2 | 13.3 | 14.2 | 7.9 | 9.8 |
| 102.3 Clear FM | 7.3 | 7.5 | 13.3 | 11.6 | 5.7 | 5.0 |
| Other | 11.1 | 11.7 | 9.3 | 9.7 | 11.5 | 9.6 |
Calgary
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S2 2008
| Station | A12+ Survey 2 ’08 |
A12+ Survey 1 ’08 |
W25-54 Survey 2 ’08 |
W25-54 Survey 1 ’08 |
M25-54 Survey 2 ’08 |
M25-54 Survey 1 ’08 |
| CBC Radio One | 8.1 | 9.8 | 6.2 | 6.1 | 5.5 | 5.8 |
| CBC Radio Two | 2.6 | 4.2 | 1.1 | 2.3 | 1.1 | 1.6 |
| The Fan 960 | 3.1 | 2.9 | .4 | .6 | 7.3 | 5.9 |
| X92.9 | 4.1 | 4.3 | 3.0 | 2.5 | 5.9 | 7.2 |
| 660 News | 2.8 | 2.1 | 1.8 | 1.1 | 2.8 | 1.6 |
| Q107 | 4.0 | 5.3 | 2.6 | 4.1 | 6.7 | 9.6 |
| Fuel 90.3 | 2.1 | 1.4 | 2.3 | 1.6 | 4.1 | 2.4 |
| Lite 96 | 8.1 | 8.6 | 12.2 | 14.4 | 4.3 | 6.1 |
| QR 77 | 7.9 | 7.1 | 3.3 | 3.7 | 6.4 | 4.3 |
| Vibe 985 | 9.3 | 9.0 | 11.5 | 11.4 | 6.4 | 4.4 |
| 97.7 Calgary FM | 1.9 | NA | 2.9 | NA | 1.2 | |
| XL 103 | 3.6 | 1.6 | 3.5 | 2.5 | 4.2 | .8 |
| CJ 92 | 7.4 | 7.3 | 6.5 | 3.0 | 12.5 | 13.7 |
| Energy 101.5 | 2.9 | 2.6 | 7.0 | 4.5 | 1.1 | 2.1 |
| 96.9 Jack FM | 5.9 | 7.1 | 8.1 | 9.3 | 8.9 | 10.6 |
| Classic Country AM1060 | 3.1 | 2.6 | 1.8 | .6 | 1.6 | .8 |
| Country 105 | 9.4 | 9.5 | 11.8 | 14.7 | 5.2 | 6.3 |
| Others | 13.7 | 14.6 | 14.0 | 17.7 | 14.6 | 16.6 |
Edmonton
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S2 2008
| Station | A12+ Survey 2 ’08 |
A12+ Survey 1 ’08 |
W25-54 Survey 2 ’08 |
W25-54 Survey 1 ’08 |
M25-54 Survey 2 ’08 |
M25-54 Survey 1 ’08 |
| CBC Radio One | 4.9 | 5.8 | 3.7 | 4.3 | 3.9 | 2.9 |
| CBC Radio Two | 2.0 | 3.2 | 1.6 | 1.3 | .8 | 1.8 |
| The Bear | 9.7 | 8.7 | 6.1 | 7.3 | 14.7 | 14.9 |
| 790 CFCW | 7.3 | 6.4 | 2.8 | 3.8 | 2.2 | 2.1 |
| EZ Rock 104.9 | 8.1 | 8.5 | 11.2 | 14.4 | 3.8 | 5.7 |
| Team 1260 | 1.5 | 1.8 | .1 | .3 | 4.5 | 4.5 |
| The Bounce | 8.2 | 7.0 | 10.6 | 5.9 | 5.2 | 5.5 |
| Sonic 102.9 | 4.6 | 6.1 | 3.1 | 6.7 | 7.1 | 7.8 |
| 630 CHED | 11.3 | 13.3 | 5.0 | 7.1 | 8.3 | 12.5 |
| Magic 99 | 2.0 | 2.7 | 2.3 | 3.4 | 1.9 | 1.2 |
| Cool 880 the BOSS | 1.9 | 2.5 | 1.3 | 1.8 | 2.3 | 3.3 |
| 97.3 K-Rock | 4.4 | 4.5 | 4.8 | 3.5 | 8.4 | 8.1 |
| CISN Country 103.9 & 104 | 13.0 | 9.7 | 20.5 | 17.2 | 11.6 | 6.1 |
| 92.5 Joe-FM | 6.7 | 8.1 | 12.6 | 12.0 | 7.6 | 11.5 |
| Big Earl 96.3 | 4.9 | 2.2 | 7.2 | 2.1 | 7.4 | 1.7 |
| CKUA | 2.3 | 3.2 | 1.4 | 1.8 | 1.5 | 3.5 |
| Others | 7.2 | 6.3 | 5.6 | 7.0 | 8.9 | 6.9 |
Ottawa-Gatineau
% Share of Hours Tuned
(Mon.-Sun, 5a-1a)
Source: BBM S2 2008
| Station | A12+ Survey 2 ’08 |
A12+ Survey 1 ’08 |
W25-54 Survey 2 ’08 |
W25-54 Survey 1 ’08 |
M25-54 Survey 2 ’08 |
M25-54 Survey 1 ’08 |
| CBC Radio One | 6.3 | 9.9 | 3.3 | 9.0 | 3.6 | 7.9 |
| CBOF-FM 90,7 Ottawa-Gatineau | 3.2 | 2.8 | 2.7 | 2.5 | 2.7 | 2.4 |
| CBC Radio Two | 3.4 | 2.7 | 1.1 | 1.1 | .9 | .6 |
| Espace Musique 102,5 | 1.0 | 1.3 | .6 | 1.3 | .4 | .7 |
| The TEAM 1200 | 2.4 | 4.0 | .9 | .8 | 6.2 | 8.9 |
| 580 CFRA | 8.9 | 8.4 | 4.4 | 3.3 | 6.4 | 7.8 |
| Tag Radio | 1.3 | .7 | .9 | .8 | 2.1 | .9 |
| CHEZ 106 | 6.0 | 5.5 | 6.9 | 3.6 | 10.8 | 11.4 |
| Couleur FM97.1 | 1.8 | 2.4 | 1.6 | 2.8 | 1.1 | 1.4 |
| Hot 89.9 | 9.8 | 7.6 | 12.7 | 9.9 | 7.8 | 4.7 |
| Live 88.5 | 3.5 | 2.6 | 1.9 | 2.1 | 8.0 | 5.2 |
| Rock Détente 94,9 Gatineau | 7.5 | 9.2 | 14.0 | 14.9 | 6.0 | 7.0 |
| KISS-FM | 2.8 | 2.7 | 4.6 | 5.6 | 2.9 | 1.1 |
| Oldies 1310 | 1.5 | 1.1 | 1.1 | .3 | .9 | .5 |
| Majic 100 | 10.3 | 8.2 | 17.5 | 12.6 | 7.9 | 4.6 |
| Le FM parle de L’Outaoua | 2.7 | 3.1 | 1.9 | 1.6 | 2.7 | 2.3 |
| The Jewel | 4.2 | 5.2 | 1.7 | 1.7 | .5 | 1.3 |
| Y101 | 5.5 | 5.1 | 3.7 | 6.0 | 3.8 | 3.4 |
| 93.9 BOB-FM | 3.9 | 3.5 | 5.7 | 4.5 | 5.8 | 6.6 |
| 106.9 FM the Bear | 4.6 | 4.3 | 4.3 | 4.8 | 6.7 | 7.3 |
| Energie 104,1 | 4.8 | 4.4 | 5.4 | 5.6 | 7.2 | 6.3 |
| Others | 4.7 | 5.1 | 4.0 | 5.1 | 5.4 | 7.7 |
