Budweiser has been named the title sponsor of pre-game tailgate parties for the eight-game Bills Toronto Series this month, outside the Rogers Centre at the corner of Blue Jays Way and Front Street. And Canton, MA-based Reebok has become the official apparel and headwear supplier for the Bills Toronto Series.

The free pre-game tailgate parties will provide food and beverages, live music, interactive fan zones, merchandise kiosks and a contest to win one of hundreds of free tickets to that day’s game for participants over 19.

As part of its deal, Reebok will produce an exclusive line of NFL-licensed gear – featuring the Bills Toronto Series logo – that will be sold in various Sport Chek locations across the GTA.

The series’ first game will see the Bills take on the Pittsburgh Steelers in a pre-season contest at Toronto’s Rogers Centre. Broadcasting nationally in Canada on Citytv and Rogers Sportsnet, the first regular season NFL game in Canada kicks off when the Bills play host to the Miami Dolphins on December 7 at 4 pm.

Toronto-based Insight Sports is official sponsorship agency of the Bills Toronto Series.