Reaching cross-border travelling Buffalo shoppers just got a little easier for Canadian advertisers.

The Buffalo News partnered with Toronto-based Berrymedia to represent its media products to advertisers across Canada. The primary newspaper for the Buffalo metropolitan area, The Buffalo News, has a daily circulation of 182,516 and a Sunday circulation of 265,716.

The daily offers an ‘Across the Border’ supplement which goes to high-income households in the Buffalo DMA, and is used to showcase Ontario-based tourism offerings. The paper also includes a weekend entertainment supplement called ‘Gusto,’ used by cultural and dining destination promoters in Ontario.