Carat Australia Media services has won the opportunity to handle global media-buying requirements for Tourism Australia over the next three years after a lengthy bidding process.

‘We have selected Carat to deliver media-buying services in all markets where Tourism Australia carries out consumer marketing activities,’ says Geoff Buckley, managing director, Tourism Australia.

The Canadian piece of Carat’s win includes a media expenditure of $1.5 million. Upcoming projects for Tourism Australia include a campaign designed to promote the movie Australia, which is set to hit theatres in November.

Carat, which was re-assigned the account, came up against a rival bid from MPG Australia when Tourism Australia sent out an open request for tenders in February, 2008. The company was chosen based on its risk assessment, its global network and overall value for money.