The Hockey News reaches out to mobile mavens

BlackBerry smartphones keep hockey enthusiasts up to date with the latest coverage.

BlackBerry smartphones are now providing the latest hockey news, including blogs, features and full-colour action shots, courtesy of Toronto-HQ’d The Hockey News magazine, a publication of Transcontinental Media. Already, over 2000 users worldwide have downloaded the application.

The Hockey News features will be available exclusively on a range of BlackBerry smartphones for four weeks until Oct. 15, after which time other smartphones can get on board.

Developed by Toronto-based Polar Mobile, the application, which sends and stores hockey news, can be downloaded free of charge. Consumers can forward articles and invite others to use the application using special viral features on their phones.

A promotional campaign by Polar Mobile, which is also handling media buys, targets key mobile destinations, such as The Hockey News‘ mobile homepage, newsletter and website. Transcontinental is featuring the application on its website and on sister properties (including print and online publications). Ads are also found elsewhere on the web and in mobile spaces, reaching hockey and BlackBerry enthusiasts. The campaign will run to the end of the year, with additional activities still to be announced for 2009.

‘We want to provide our readers with an additional way of accessing THN content and reach out – via the mobile vehicle – to new readers who may have not been aware of THN previously,’ says Edward Fraser, editor of

To download the application, go to and click ‘Download Now.’