Beginning today, Score Media and Sun Media’s free daily newspaper 24 hours are teaming up to bring sports insights from high-profile commentators to young, urban, culturally diverse commuters in Toronto, Ottawa, Calgary, Edmonton and Vancouver.
‘The Score has a well-deserved reputation for delivering edgy and unique perspectives on major sporting events, which we know is a main interest of our readers,’ says Chris Brockbank, VP of marketing at Sun Media and publisher of 24 hours. ‘The hard-hitting content from The Score is also a great fit with the ‘high-speed news’ format that is driving the redesign of the 24 hours paper.’
24 hours commentators include popular Score personality Nikki Reyes, Sirius Hardcore Sports Radio broadcast host and Score Media VP of programming Richard Garner, Adnan Virk, co-host of the new Score in the Morning and network Raptor anchor, and Steve Kouleas, host of Hardcore Hockey Talk.
Media buys were handled in-house at The Score.
Sun Media’s newspapers have an estimated 6.5 million readers every week.
