Home Depot takes a leap in radio:
Media Monitors – Oct. 20 to 26, 2008

The Ontario Power Authority, Petro-Canada and Porter Airlines reclaim top spots.

The top three radio advertisers – The Ontario Power Authority, Petro-Canada and Porter Airlines – reclaimed the #1, #2 and #3 spots this week, while Home Depot made a huge leap from #63 to #4, replacing Sears, which dropped to #8.

Wal-Mart remained at #5, while Belairdirect jumped from #19 to #6. HBO came in at #7 from off the charts last week and HP came in at #9 from #11.

With the holiday season approaching, Selloffvacations filled the #10 spot.

To find out which other marketers boosted their radio buys, by category and brand, in the Toronto market this week, visit:

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