Airport delays trigger ad displays

New Toronto OOH offering is geared to travellers.

Captivate Network’s newest content partnership with Boston-based FlightView now offers Toronto travellers up-to-the-minute, real-time flight info for major airports and airlines across the country, and for advertisers, more interaction touchpoints to strut their stuff.

The new content – which will appear on Captivate’s OOH network of over a million impressions a week across its 900 elevator digi-screens and 100 downtown office towers, lobbies and lounges – features bright green, yellow, and red bar graphs indicating the percentage of on-time, delayed, and very delayed flights.

The FlightView content comes with brand integration and animated sponsorship opps: advertisers can apply their brand colors and identity to entire Captivate screens, feature animated logos or brands over the content, or simultaneously air their ads on a split screen alongside FlightView content.

Captivate reaches over 2.6 million viewers a day.