Astral Media’s Family Channel is getting interactive by modifying four segments of its animated comedy Phineas and Ferbf from Jan. 19-22 at 4:30 pm ET daily. The programming event challenges viewers to spot the differences between segments and enter them at Family.ca to unlock a new surprise every day, from buddy icons to wallpaper and games.
As part of the initiative, kids keep track of all the changes they see between the two segments, The Fast and the Phineas and a modified version, The Fast and Ferbulous: Danville Drift, then head back to Family.ca to answer a series of True or False questions that test their ability to ‘spot the dif.’ They can also visit Family.ca before the show for a worksheet that will help keep tabs on all the differences. A minimum of eight correct answers will unlock the prize.
While Family Channel is a commercial-free network, advertising opportunities on Family.ca – which gets nearly a million unique visitors a month and features contests, full-episode streams, video podcasts and program minisites – include video pre-roll, section sponsorships, branded online contests, game hosting and creation, surveys, product reviews and banner ads.
The special segments of Phineas and Ferb Spot the Dif, created by noted animation producers Dan Povenmire and Jeff ‘Swampy’ Marsh (The Simpsons, Family Guy) follow Phineas Flynn and his stepbrother, Ferb Fletcher, as they set out to conquer boredom and make every day of their 104-day summer vacation count.
Family Channel reaches 5.8 million homes across Canada.
