In a partnership announced today, New York-based Heavy is launching a new ad-supported YouTube channel ), making its branded entertainment programming available to online communities across the US, UK, Canada and Australia.
Original Heavy programming staples, all targeted at the 21-34 male demo, include its pop-culture sensation Behind the Music That Sucks; Heavy’s Webby Award-winning weekly roundup of what’s going on in sports, The Burly Sports, hosted by comedian Nick ‘Fitzy’ Stevens; The Heavy Hit List with witty Top 10 countdowns for men; and Kung Fu Jimmy Chow. Also available to a global audience are Heavy’s Superficial Friends with Lindsay Lohan, Paris Hilton, Nicole Richie and the Olsen Twins; and Tiny Entourage, a shot-by-shot remake of the most memorable scenes from the the HBO show.
Advertisers on Heavy include, Burger King, AT&T, Axe, Army, Diesel, Mercedes and Foster’s.
The Heavy Men’s Network reaches more than 45 million men worldwide through its music, urban lifestyle, gaming and comedy sites. In Canada, Heavy has tripled its revenue over the past year according to co-founder and co-CEO of Heavy, Simon Assaad.
