Wrigley’s gets up close and personal

New Excel White sampling campaign steps into resto-bars.

Wrigley’s Canada is excelling its chewing gum’s brand interactivity with a national indoor ad campaign through Zoom Media’s resto-bar and fashion networks. The targeted environs, where samples will be offered, are part of media strategy to reach image-conscious tête-à-tête-ers.

Until mid-March, Excel White samples will be distributed with bill folds in Zoom resto-bar venues and at cash registers within major retail stores of the Fashion Frame network.

To generate product trial and further increase brand awareness, OMD Canada is completing the classic billboard campaign with on-premise sampling.

Zoom Media has 30,000 billboards in over 4,000 establishments across 30 markets, and also reaches college and university campuses and fitness centres.