SC Johnson gets a workout

Disinfectant spray finds women at the gym.

Windex Antibacterial Disinfectant Multi-Surface Spray Cleaner is taking advantage of the sniffle season to launch an integrated campaign developed by Draftfcb in Toronto, and one of the stops is the Zoom Fitness network across Canada. Targeting women 25-to-49 who make GoodLife Fitness Clubs and Curves part of their routine, the effort includes change room mirror decals and large mirror banners. The gyms have replaced existing workout area disinfecting brands with Windex.

The two-month campaign runs to March 8, and associate brand manager of SC Johnson, Andrew Rapsey, says the campaign’s timing is impeccable due to flu season – disinfecting is top of mind, and there’s a lot of foot traffic at gyms as people look to make good on their New Year’s resolutions.