Zoom Media is investing in the installation of 100 new 15-inch LCD digital screens across three new markets: Calgary, Edmonton and Ottawa. This brings the number of digital screens in its resto-bar and fitness club networks to over 800 across Canada.
The expansion means Zoom clients can more easily target certain demographics at a national or local level. ‘We profile all of our venues,’ explains Andy Querin, president of Zoom Media, ‘based on demographics and target groups. Any national advertiser who has regional differences can think national and act local. With a few strokes of the keyboard we can deliver several different messages for the same client to several different locations.’
Zoom previously offered digital screen advertising in Vancouver, Toronto, Montreal and Quebec City. Zoom plans to expand its digital network and product offerings throughout the year.
