Heavy’s Canadian audiences will get content from two new video channels of Alliance of Action Sports (Alli), a global biz featuring multimedia action sports tours and events reaching 280 million worldwide. The new partnership, announced this morning, has the web video site for men adding one channel with exclusive online videos from Alli this June, including its Dew Tour and other Alli properties; the other will showcase videos from each member of the Alliance, including the China Invitational, Lucas Oil AMA Pro Motocross Championship, King of Wake series and the Gatorade Free Flow Tour.
The channels, also available to US and UK audiences, will employ Heavy’s video ad units throughout, including its video skins specifically tailored to advertisers needs. Current advertisers on Heavy include Burger King, AT&T, Axe, Army, Diesel, Mercedes and Foster’s.
