Soap locks web in passionate embrace

Internet initiative brings All My Children episodes online to keep viewers tuned in.

From radio to TV, the soap opera has changed with the times, and now it’s branching out on the Internet.

With soaps facing economic challenges and dwindling audiences, Agnes Nixon, creator of All My Children, has launched an Internet initiative to help staunch the fragmentation by increasing accessibility, and providing new revenue opps in the process. The initiative lets broadcasters offer daily episodes of the show via the Internet, as well as provide interactive and bonus features for viewers.

‘Agnes has established a special design and web presence in the U.S. that she wants us to work with her on exporting,’ Randy Zalken tells MiC. Zalken is president of Fremantle Corporation, which distributes All My Children.

CTV is on board with Fremantle to make All My Children episodes available here. The net currently broadcasts the show on A Channel, and while Zalken believes they will begin broadcasting episodes online in early May, CTV has not made an official announcement.