A new dimension to television viewing is heading to a 3D screen near you. Very near. Pegged as the largest offering of 3D TV in Canada and marking a first in the marketplace, a new tech partnership between Shaw Communications’ Shaw Video on Demand and Corus Entertainment’ Movie Central are rolling out into consumer homes with a range of ongoing 3-D content including box office feature films, family programming, sports, concert events and specials.
The partners’ initial sked of 3D content is set to launch this summer, and will include NASCAR: The IMAX Experience and film titles such as Journey to the Center of the Earth based on Jules Verne’s classic tale of exploration, and Warner Bros.’s Deep Sea, the 3-D IMAX underwater adventure narrated by Kate Winslet and Johnny Depp.
‘With the recent success of 3-D theatrical films at the box office and with an expanding lineup of live action and animated 3-D content in the works,’ says Jim Shaw, CEO and vice chair, Shaw Communications, ‘there is clearly a growing excitement and appetite for 3-D entertainment and Shaw is at the forefront of this innovation.’
