CBC sports boss Scott Moore will take on additional duties at the pubcaster, having been named GM of media sales and marketing, effective immediately.

Moore has already been filling the role on an interim basis since February. He has been exec director of sports since 2007, and has brought several sports properties to the Ceeb including the Toronto Raptors, the Calgary Stampede, the Queen’s Plate and the Canadian Figure Skating Championships.

CBC says he also has been instrumental in growing its online presence at CBCsports.ca. Moore was the former head of production at CTV Sportsnet, now Rogers Sportsnet.

‘Scott has brought considerable knowledge and experience to media sales and marketing while holding this position on an interim basis,’ commented English services EVP Richard Stursberg in a release, adding that ‘Our sports properties are our largest generator of revenue, making [him] no stranger to the sales and marketing environment.’

From Playback Daily