Mississauga-based Fujifilm Canada has appointed Twist Image, which has offices in Montreal and Toronto, as its digital marketing agency. Twist’s duties will include Fujifilm’s corporate site, social media management, search analytics, digital campaigns, CRM and eCRM, according to Mark Goodman, CEO of Twist Image. ‘It will be the full range of opportunities that they have to connect with their consumers and have consumers connect with their brands online.’
It was not a traditional agency search with a number of agencies vying for the position. ‘John Stevenson (head of the corporate marketing group at Fujifilm Canada) had done his research before actually contacting us,’ Goodman tells MiC. ‘He looked at some of the clients we’d worked with, and got some references before calling us in to present our agency’s view of Fujifilm without a brief.’ That led to other meetings that were more specific about Fujifilm’s challenges, needs and opportunities, and from there the agency was hired.
Twist Image is currently in the development stage for a digital marketing strategy. Goodman expects the first campaign to be centred around the back-to-school period. Twist will handle the creative and media planning for any online components of the campaign.
