Following a slew of partnership announcements with Time.com, NYTimes.com and most recently Prevention.com, Toronto-based Olive Media’s latest deal is with AOL Advertising’s Adtech.

The network, which at last count reached over 14 million Canadian uniques a month according to ComScore Media Metrix Audience Duplication report’s July numbers, will now see its portfolio of sites – which include TheStar.com, Cyberpresse.ca, People.com and RD.ca – powered by Adtech’s integrated ad-serving platform, which also currently serves The Weather Network and MétéoMédia’s online properties. The technology provider will handle Olive Media’s display, video and mobile advertising, as well as integrating its platform with its customer relationship management (CRM) system, in a move that is said to offer efficiency and scalability.

www.olivemedia.ca
www.adtech.com