Channel Changers conference set for April 2010

Annual Canadian Media Directors Council event to focus on content, 'the effects of unprecedented media choice' and the state of the industry today.

The annual Canadian Media Directors Council conference has announced its time, date and opening keynote speaker.

The event will take place April 8, 2010 at the Metro Toronto Convention Centre and will feature over 20 speakers. The opening keynoter is Bill Buxton, principal researcher with Microsoft in the US.

Topics include the vast media choices available to consumers and how to reach those consumers in the face of so much competition for their attention. ‘We are in a very challenging period,’ Anne Myers, president of the CMDC and EVP/managing director of Starcom MediaVest Group, said in a release. ‘With so much available choice, and as consumers continue to redefine the marketing relationship on their own terms, the big questions for communications professionals are how to best gain access to their target audiences and simply – how to break through given all this clutter.’