We’ll leave the blood, sweat and athlete tears to the mainstream media, but when it comes to media and marketing executions at the Olympic Games, we’re going to be all over it.

MiC will be on the ground all next week, covering the biggest, best and most innovative sponsorship activations that brands are unleashing on Vancouver. Coverage will start online on Monday – although we won’t be publishing a newsletter due to the Family Day holiday – and continue through the week.

So keep your eyes open for the inside scoop on brand activations, commentary and lots (and lots) of photos from the biggest sporting and media event in the world.