Noise Digital adds four account and media planners

Gaining new Johnson & Johnson brand accounts contributed to the expansion, explains Noise Digital managing partner Mark Nishiguchi, as well as big plans for a new Nature's Path campaign.

Noise Digital, a Vancouver and Toronto-based online advertising agency, has added four members to its team. The expansion is not indicative of a change in strategy for Noise but rather the result of new account gains and fall campaign launches, explains Mark Nishiguchi, managing partner, Noise Digital.

‘We have gained several key accounts in the last few months including a deeper relationship with Johnson & Johnson brands. The hire of Nadia DiLorenzo comes as the result of strong expansion for Noise Toronto with new clients such as Monistat, Stayfree and Listerine,’ Nishiguchi tells MiC.

DiLorenzo comes with project management experience from promotional marketing firm Commercial Marketing, and will also oversee Noise’s Johnson & Johnson brands K-Y and Band-Aid in Toronto.

Brett Robinson, formerly of Razorfish Australia, has been appointed strategic account planner. Robinson’s previous role was as ‘emerging media strategist,’ working with clients like Microsoft USA. Robinson’s first campaign in Vancouver will be with new client Nature’s Path.

‘We are leading the creation of a North American retail sampling campaign and brand communications strategy,’ says Nishiguchi, of Nature’s Path. Also among the new launches this year is for a campaign for Credit Unions of BC, he adds.

Two other hires were announced, including Mike Vrlak, former partner at Vrlak & Co Advertising and account supervisor at Publicis Vancouver, who will handle Canadian Direct Insurance’s TV, print and radio creative.

Vanessa Choot, the founder and EIC of city and lifestyle blog Modern Mix Vancouver, will also join Noise Vancouver. Choot will work on media planning and executing social media campaigns for clients including Sony PlayStation, Johnson & Johnson, Nature’s Path and Central 1 Credit Union.