Adconion Media Group, a global company with Toronto offices, has signed on to manage the Canadian online ad inventories of two e-magazines, increasing its stable of entertainment and fashion websites.

The online magazine Zimbio.com and its sister site Stylebistro.com, which covers celebrity style and fashion, get about one million unique monthly viewers, according to ComScore numbers.

Earlier this year, Adconion picked up the online ad content of social entertainment network Yidio.com. That site gets 447,000 unique visitors.

Along with handling the standard ad forms, Adconion will be offering channel and section sponsorships, branded event coverage, wallpapers and skins, and plans to work with advertisers on content that takes advantage of special events, such as the Golden Globes, the Academy Awards and the Toronto International Film Festival.

The company will also be utilizing its Joost video network and offering video in-banner, and pre-, mid- or post-roll ads, particularly on video-heavy Yidio.com.

Adconion has a reach of roughly 15.5 million UMVs in Canada.