Sweetspot.ca is expanding with a new website, DailySqueeze.ca, covering health, wellness and fitness.

With six years of experience in sponsorships and brand integrations with Rogers-owned Sweetspot.ca (and its French counterpart), DailySqueeze.ca is prepared with ad and sponsorship opportunities for all types of advertisers, Jennifer Price, director, sales and business development, tells MiC.

On the site, there will be traditional banner ads as well as advertorial opportunities. There is a newsletter, with banner and advertorial opps, going out to the DailySqueeze database three times per week. There are also sponsored emails that can be sent out up to once a week that are complete advertorial messages written in the DailySqueeze tone by the editors.

The site is also introducing the Get Squeezed Plan to help readers create a fitness and diet regimen and track their progress as they get fit. People who sign up will receive recipes, shopping lists, exercise plans and how-tos. The entire plan will be brandable, with refreshed themes through the year, including holiday survival, spring detox and bikini body.

To promote the site, ads are running online and in e-newsletters from sites such as LaineyGossip.com, TorontoLife.com and Chatelaine.com. There are also OOH executions in gym change rooms throughout Toronto.

The ads, which run until Dec. 5, push to the website and the launch contest, the winner of which wins a trip for two to Hawaii.

The online creative and the buy were handled in-house, and Zoom Media’s Toronto office handled the OOH.

The target market, according to Price, is 25- to 54-year-old women who live ‘on-the-go, active lifestyles and have a concern for their well-being.’