MLSE’s Real Sports Apparel has locked sports fan Nick Still in the front window of its store at Toronto’s Air Canada Centre to show off all its holiday wares.

Still is spending nine days living in his ‘man cave,’ the front window display of the sports clothing and paraphernalia store, sleeping on a bed adorned with a Toronto Maple Leafs blanket and watching sports on a large screen TV.

The Real Sports promotion is meant to show people that the store, which opened earlier this year, sells more than just Maple Leafs and Raptors jerseys, Shannon Hosford, senior director, marketing, Maple Leaf Sports and Entertainment, tells MiC.

‘Real Sports is a destination for all sports fans and we had so many things to talk about over the holiday season, about great gifting ideas, that we thought, ‘why not put a guy in there that’s the all-Canadian sports fan and showcase all the great things Real Sports has to offer.”

Still will stay in his man cave until Dec. 21 and can be watched on the live webcam at any time.

He’ll also be interviewing some local legends, including former Leafs captains Darryl Sittler and former player Wendel Clark.

As part of the promo, which is targeted at 18- to 34-year-old male sports fans, there are daily apparel auctions, as well as an online contest to win some of the man cave goods.

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